2015 Cone Communications Millennial CSR Study
From buying products associated with a cause they care about to using their online networks to amplify social and environmental messages, Millennials are universally more engaged in corporate social responsibility (CSR) efforts, according to the newly released 2015 Cone Communications Millennial CSR Study. The study, the most comprehensive snapshot of how Millennials engage with CSR efforts in the U.S., reveals more than nine-in-10 Millennials would switch brands to one associated with a cause (91% vs. 85% U.S. average) and two-thirds use social media to engage around CSR (66% vs. 53% U.S. average). The study examines the unique attitudes, perceptions and behaviors around CSR of different Millennial segments, including the Young Millennial, Mature Millennial, Millennial Female, Millennial Male, Affluent Millennial and Millennial Mom.
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