Bay Area Buick GMC Dealers Fund Backpacks Filled with School Supplies for Two Schools in San Francisco

615 students at Bret Harte Elementary School and George Moscone Elementary School received free school supplies through the Kids in Need Foundation
Dec 17, 2013 6:45 PM ET
Campaign: EducationAd

SAN FRANCISCO, Calif., December. 17, 2013 /3BL Media/ – Bay Area Buick GMC Dealers has partnered with CBS EcoMedia Inc. through its innovative EducationAd advertising program to fund free backpacks filled with school supplies for two San Francisco-area schools: Bret Harte Elementary School and George Moscone Elementary School.

EcoMedia’s national nonprofit partner, Kids In Need Foundation, provided the much-needed school supplies for the two schools through its School Ready Supplies and Bulk Supplies Program. The funding for the supplies was included in the Bay Area Buick GMC Dealers’ EducationAd advertising on CBS, which enables advertisers to support community projects across the country, such as the backpacks filled with essential items -- including folders, notebooks, crayons, pens and pencils, pencil sharpeners, erasers, glue sticks, scissors, rulers and highlighters -- that the students were surprised with today. 

Bay Area Buick GMC Dealers participated in a special assembly at George Moscone Elementary School where the new backpacks were revealed and handed out to the students. Hosts of today’s event included Mark Balestra from Pearson Buick GMC and Doug Adams Bay Area District Sales Manager for Buick GMC

“We are honored to be able to help this very important cause,” said Doug Adams, Bay Area District Sales Manager for Buick GMC.

The donation by the Bay Area Buick GMC Dealers will take the burden off families who are unable to purchase school supplies. An impressive 250 students at Bret Harte Elementary School and 365 students at George Moscone Elementary will be affected by this generous gift.

The impact of this project is profound. When given school supplies, children are able to fully participate in the educational experiences with which they are presented. Teachers and principals report improvement in concentration, participation, and behavior of children when they are properly equipped at school. Additionally, this supplies given today will alleviate the burden of teachers who typically purchase supplies for children, out of their own pocket, who come from families unable to buy school supplies.

"We commend EcoMedia and the Bay Area Buick GMC Dealers for understanding how important it is for students to have school supplies," said Dave Smith, executive director of the Kids In Need Foundation. "Having the school supplies means these students will not have to worry about how they will fully participate in classroom activities or how they will get their homework done.  To eliminate this barrier for the kids and alleviate the burden teachers often assume of providing supplies to students out of their own pockets are the reasons the Kids In Need Foundation exists. But we can't do it without the support of our partners."  

“We’re grateful to Bay Area Buick GMC Dealers for supporting and investing in education and giving backpacks filled with supplies to students in this community in need,” said Paul Polizzotto, Founder and President, CBS EcoMedia. “Thanks to Bay Area Buick GMC Dealers’ generous financial support through their EducationAd advertising, 615 low-income students in the San Francisco area will be set up to succeed.”

About Bay Area Buick GMC Dealers

There are nine dealers in the Bay Area Buick GMC Local Marketing Association, which are located in  San Jose, Dublin, Newark, Richmond, Concord, Los Gatos, Sunnyvale, Burlingame and Healdsburg, CA.

To find your nearest dealer, visit or

About Kids In Need Foundation

The Kids In Need Foundation is a national 501(c)(3) charitable organization founded in 1995. The Foundation’s mission is to prepare children to learn and succeed by providing free school supplies to students most in need. Its National Network of Resource Centers includes 32 facilities where teachers from low-income schools go to obtain free school supplies for their students. School supply giveaways in communities not served by Resource Centers are accommodated through the School Ready Supplies program, and students who have gone through natural disasters are helped to get back to their normal routines with new backpacks and supplies through the Second Responder program.  In addition, two Teacher Grant programs award preK-12 educators with funding to provide innovative learning experiences for students. The Kids In Need Foundation has distributed more than $500 million in school supplies since its founding, directly benefiting more than 2.4 million students and 100,000 teachers annually, and has awarded $1.5 million in grants to teachers.  Kids In Need has received Charity Navigator’s highest four-star rating for four years, indicating that it operates in a fiscally responsible way and outperforms most other charities in America, and has earned the GuideStar Exchange Seal, demonstrating its commitment to transparency.  For more information, visit  Join Kids In Need Foundation on Twitter at and Facebook at

About CBS EcoMedia Inc.

At EcoMedia, we’re propelled by the desire to create positive social change; that’s been our mission since we founded the company in 2002.  In 2010, after successfully partnering with CBS on a wide range of environmental projects, EcoMedia became the newest addition to the CBS Corporation portfolio, exponentially scaling our reach across television, radio, interactive, publishing and outdoor media. 

Through our patent-pending EcoAd, WellnessAd and EducationAd programs, an innovative twist on traditional advertising, advertisers are able to support much-needed local projects which in turn creates jobs, saves taxpayer money and improves the quality of life in communities nationwide.  In the process, we’re fundamentally altering the advertising landscape, elevating the ordinary, traditional commercial – and media, in general – into a catalyst for tangible, quantifiable social change.  Please visit, like us at or follow us at

By participating in EcoMedia’s EcoAd, WellnessAd and EducationAd advertising programs, EcoMedia’s advertisers agree to provide funding for projects we believe will have a beneficial effect upon the environment, health and/or education within local communities.  EcoMedia’s advertising programs are not certification programs nor are the EcoAd, WellnessAd or EducationAd logos seals of approval. EcoMedia does not in any way certify, endorse or make any representations about EcoMedia program advertisers, their products or services.