Baltimore Area Cadillac Dealers Fund 17 Starlight Children’s Foundation® Tablets for Two Baltimore Hospitals Using CBS EcoMedia WellnessAd Advertising

Baltimore Area Cadillac Dealers Fund 17 Starlight Children’s Foundation® Tablets for Two Baltimore Hospitals Using CBS EcoMedia WellnessAd Advertising

“Power On!” celebration held to honor Cadillac dealers’ support for the more than 8,200 pediatric patients its donation will support over the next year
Thursday, September 26, 2013 - 12:30pm

CAMPAIGN: WellnessAd

CONTENT: Press Release

BALTIMORE, MD, September 26, 2013 /3BL Media/ – Baltimore Area Cadillac Dealers have partnered with CBS EcoMedia Inc. through its WellnessAd advertising to fund 17 Starlight Tablets for two Baltimore-area hospitals, University of Maryland Children’s Hospital and the Johns Hopkins Children’s Center.

A ceremonial “Power On!” event kicked off the program in style on Thursday. The celebration was held at The Rusty Scupper, with attendees including representatives from all Baltimore Area Cadillac Dealers, executives of Starlight Children’s Foundation and hospital representatives. Hosts included: Paul Polizzotto, President and Founder of CBS EcoMedia; Mark Kelley, General Sales Manager from Frankel & Chesapeake Cadillac and President of the Baltimore Area Cadillac Dealers; Judith Christian, Executive Director, Starlight Children’s Foundation MidAtlantic; and Rebecca Aune, Director of Program Development, Starlight Children's Foundation MidAtlantic.  Special guests included Patrice Brylske, CCLS, Director of Child Life Services and Jennifer Doyle, Senior Associate Director of Development, both from the Johns Hopkins Children’s Center, and Suzanne Boyle, Senior Director of Development, Children’s Hospital, University of Maryland Medical System Foundation, and Shannon Joslin, Child Life Manager, University of Maryland Children’s Hospital.  Former Starbright World member, Adam Hays, also attended and addressed the audience.

Prior to the “Power On!” celebration at The Rusty Scupper, Baltimore Area Cadillac Dealers and Judith Christian and Rebecca Aune from Starlight toured the University of Maryland Children's Hospital to witness how the Starlight Tablets are impacting pediatric patients and their families, and how Starlight Children’s Foundation is helping to improve the life and health of kids and families in the Baltimore area.

Baltimore Area Cadillac Dealer’s financial support delivered five Starlight Tablets to the Johns Hopkins Children’s Center and 12 Starlight Tablets to the University of Maryland Children’s Hospital.  Combined, the 17 Starlight Tablets will serve more than 8,200 pediatric patients per year.

"Starlight Tablets are an essential tool for Child Life Specialists to support their patients. The Tablets allow for illness education, distractive entertainment, and an opportunity to connect to Starbright World, Starlight's social network for teens with chronic and life-threatening medical conditions," says Jacqueline Hart-Ibrahim, Global CEO of Starlight Children’s Foundation. "We are grateful to the Baltimore Area Cadillac Dealers for their generous gift and support for pediatric patients throughout the region." 

 “For pediatric patients and their families Starlight Children’s Foundation is a bright, shining light in what can be a dark and foreboding place,” said Paul Polizzotto, Founder and President of CBS EcoMedia.  “EcoMedia is so proud to work with Starlight as one of our premier nonprofit partners and we are especially gratified to bring Starlight together with our WellnessAd advertisers, the Baltimore Cadillac Dealers.  We know from our history together how committed Cadillac is to helping children battling life-threatening medical issues. Thanks to Cadillac’s generous and enlightened financial support, over the next twelve months, 17 new Starlight Tablets will now be available for Starlight kids as distractive entertainment, as a communication device to stay in touch with family and friends and as an education tool to learn about their illnesses and treatment.  The 8,200 plus children whose lives are touched and improved by this technology are the results of the real world quality of life improvements that our public-private partnership business model is delivering for both advertisers and nonprofits all across the country."

About Baltimore Area Cadillac Dealers
The Baltimore Cadillac dealers are an ad association that provides three local Baltimore Cadillac dealers the opportunity to market the Cadillac brand in their local markets. From Cockeysville to Ellicott City and up to the Bel Air area, these dealers utilize the great opportunity to build awareness and consideration to their potential customers about the design, technology, and performance that the Cadillac brand offers.

About Starlight Children’s Foundation
Over the past 30 years, Starlight Children’s Foundation has become a leading global charity that partners with experts to improve the life and health of kids and families around the world. Collaborating with innovators in pediatric healthcare, entertainment and technology, Starlight provides a unique blend of family-centered programs and services from hospital to home. Starlight partners with more than 1,750 healthcare facilities in Australia, Canada, Israel, New Zealand, the United Kingdom and the United States, serving millions of children every year. To learn more, visit, or follow us at and

About Johns Hopkins Children’s Center
Founded in 1912 as the children's hospital of the Johns Hopkins Medical Institutions, the Johns Hopkins Children's Center offers one of the most comprehensive pediatric medical programs in the country, with more than 92,000 patient visits and nearly 9,000 admissions each year. Hopkins Children’s is consistently ranked among the top children's hospitals in the nation. Hopkins Children’s is Maryland's largest children’s hospital and the only state-designated Trauma Service and Burn Unit for pediatric patients. It has recognized Centers of Excellence in dozens of pediatric subspecialties, including allergy, cardiology, cystic fibrosis, gastroenterology, nephrology, neurology, neurosurgery, oncology, pulmonary, and transplant. For more information, visit                                                                                      

About CBS EcoMedia Inc.
At EcoMedia, we're propelled by the desire to create positive social change; that's been our mission since we founded the company in 2002. In 2010, after successfully partnering with CBS on a wide range of environmental projects, EcoMedia became the newest addition to the CBS Corporation portfolio, exponentially scaling our reach across television, radio, interactive, publishing and outdoor media. 

Through our patent-pending EcoAd, WellnessAd and EducationAd programs, an innovative twist on traditional advertising, advertisers are able to support much-needed local projects which in turn creates jobs, saves taxpayer money and improves the quality of life in communities nationwide. In the process, we’re fundamentally altering the advertising landscape, elevating the ordinary, traditional commercial – and media, in general – into a catalyst for tangible, quantifiable social change. Please visit to learn more. 

By participating in EcoMedia’s EcoAd, WellnessAd and EducationAd advertising programs, EcoMedia’s advertisers agree to provide funding for projects we believe will have a beneficial effect upon the environment, health and/or education within local communities. EcoMedia’s advertising programs are not certification programs nor are the EcoAd, WellnessAd or EducationAd logos seals of approval. EcoMedia does not in any way certify, endorse or make any representations about EcoMedia program advertisers, their products or services.