Amidst Budget Cuts, Nonprofit Little Kids Rock to Expand Music Education in Los Angeles Public Schools with Instrument Donation

Amidst Budget Cuts, Nonprofit Little Kids Rock to Expand Music Education in Los Angeles Public Schools with Instrument Donation

The SoCal Acura Dealers Association will fund free instrumental music programs for more than 8,400 additional public school students in Los Angeles
Wednesday, April 23, 2014 - 5:40pm

CAMPAIGN: EducationAd

CONTENT: Press Release

April 23, 2014 /3BL Media/ - Due to an alarming amount of budget cuts to inner city public schools’ music programs, Southern California Acura Dealers have partnered with EcoMedia to provide funding to national nonprofit Little Kids Rock to expand its free and innovative music education programming to more than 8,400 students in the Los Angeles Unified School District (LAUSD). Representatives from Southern California Acura Dealers and EcoMedia joined Little Kids Rock today at Pio Pico Middle School to deliver instruments to the school’s “Modern Band” music program that is currently benefitting from Little Kids Rock’s free programming, where the students will also host a celebratory concert. 

Little Kids Rock, a leading nonprofit provider of free music lessons, musical instruments and teacher training to U.S. public schools, will utilize the funding from Southern California Acura Dealers and EcoMedia to provide training to 20 new teachers and professional development to 40 existing Little Kids Rock teachers. This is in an effort to launch and expand its innovative programming for more students this school year. The donation will also fund the donation of curricula and as many as 610 additional instruments, including guitars, drums, bass guitars and keyboard for use by student music-makers throughout the LAUSD.

“The Southern California Acura Dealers are committed to supporting our communities and programs that enhance the lives of local residents,” said Matt Browning, president of the Southern California Acura Dealers Association. “We appreciate the vital role Little Kids Rock plays in the development of children and expanding their creativity.”

Members from Southern California Acura Dealers and EcoMedia joined Little Kids Rock at Pio Pico Middle School to deliver some of the brand new instruments as well as a Krell S-300i Integrated Amplifier system valued at $2,500, donated by Krell Industries.

“Little Kids Rock is so grateful that the Southern California Acura Dealers and Krell Industries have chosen to support our kids’ right to have music education in their schools and foster the skills they need to lead creative, rich, purposeful lives,” says Little Kids Rock founder, David Wish. “With this donation, many more children will have the opportunity to unlock their inner-music makers.”

“Learning to play musical instruments instills confidence and inspires creativity in students,” said Paul Polizzotto, Founder and President of CBS EcoMedia. “Thanks to the Southern California Acura Dealers’ generous funding, more students in Los Angeles will have access to transformative musical instruments and programs.”


About SoCal Acura Dealers:

Acura offers a full line of technologically advanced performance luxury vehicles through a network of 21 dealers in Los Angeles, Orange County and Riverside County. The Acura lineup currently features six distinctive models including the RLX luxury flagship sedan, the TL performance luxury sedan, the TSX Sport Wagon and sedan, the ILX compact luxury sedan, the RDX luxury crossover SUV, the all-new MDX luxury sport utility vehicle, and coming later in 2014, the all-new Acura TLX performance sedan. More information at

About Little Kids Rock:

Little Kids Rock is a national nonprofit that transforms children's lives by restoring and revitalizing music education in under-served public schools. The organization trains, equips and supports public school teachers in under-served school districts to run Modern Band programs, which focus on teaching music as a second language and engaging kids with lessons rooted in the popular musical genres that they new and love, like rock, hip hop, pop, country, blues, reggae and funk. Little Kids Rock also donates all of the instruments and curricular resources necessary to run this Modern Band program. To date they have reached nearly 250,000 students in 25 cities and currently serves more than 9,000 students in 130 LAUSD schools. More info at

About CBS EcoMedia Inc.

At EcoMedia, we’re propelled by the desire to create positive social change; that’s been our mission since we founded the company in 2002.  In 2010, after successfully partnering with CBS on a wide range of environmental projects, EcoMedia became the newest addition to the CBS Corporation portfolio, exponentially scaling our reach across television, radio, interactive, publishing and outdoor media. 

Through our patent-pending EcoAd, WellnessAd and EducationAd programs, an innovative twist on traditional advertising, advertisers are able to support much-needed local projects which in turn creates jobs, saves taxpayer money and improves the quality of life in communities nationwide.  In the process, we’re fundamentally altering the advertising landscape, elevating the ordinary, traditional commercial – and media, in general – into a catalyst for tangible, quantifiable social change.  Please visit, like us at or follow us at

By participating in EcoMedia’s EcoAd, WellnessAd and EducationAd advertising programs, EcoMedia’s advertisers agree to provide funding for projects we believe will have a beneficial effect upon the environment, health and/or education within local communities.  EcoMedia’s advertising programs are not certification programs nor are the EcoAd, WellnessAd or EducationAd logos seals of approval. EcoMedia does not in any way certify, endorse or make any representations about EcoMedia program advertisers, their products or services.


Lindsay Brown
+1 (212) 975-1989
CATEGORY: Education