Smallholder farmers near Gonaives, Haiti recently planted the first commercial cotton crop in the country since 1987, with support from Timberland and other brands. The farmers planted a demonstration farm which will train other smallholder farmers to cultivate cotton. As a key supporter of the effort, Timberland provided participating farmers with shirts as a symbol of the future market for the cotton they planted. The global outdoor lifestyle brand, in partnership with the Smallholder Farmers Alliance, aims to bring cotton farming back to Haiti not only to create a new supply chain for organic cotton to use in its products, but also to help reforest Haiti and improve the lives of smallholder farmers.