At a recent fundraising luncheon for Seattle’s American Cancer Society chapter aboard ms Amsterdam, Holland America Line President Orlando Ashford spoke about his company’s commitment to raising money that will save lives and help end cancer. The cruise line hosted the fundraiser Sunday, June 12, at the Port of Seattle as a launch event for Hope Gala, an ASC black-tie celebration, live auction and exclusive dining experience to be held in September featuring Seattle chefs and local vintners.