Food loss in the supply chain, the shift to a less-nutritious fast-food diet and wasteful irrigation techniques are among the most important challenges currently facing the food and agriculture system in the region. In Egypt, 2.5 million tonnes of wheat is lost per year mainly due to slow transit times. For fruits and vegetables, which have the highest proportion of losses and waste, estimated at 45 percent, country specific data indicates a substantial part (as high as 29 percent for fresh vegetables in Egypt) of these losses occur at the post-harvest stage. However, these losses between the grower and consumer along the value chain can be avoided.