A month ago, Paris hosted the first European Sustainable Brands conference during a volatile time for the region; the grassroots Gilets Jaunes (Yellow Vests) movement protesting high taxes and economic inequality in the French capital, young people from the Youth Strike 4 Climate movement organizing protests in various UK cities and the disastrous fire at Notre Dame cathedral bringing modern philanthropy back to the debate table. With over 3,000 attendees representing a mix of entrepreneurs, start-ups, non-profits, and brand managers of large companies, it was an inspiring and refreshing experience.