Youth Action

For a long time the primary focus of marketers has been on reaching Millennials. But, to get ahead of current trends, companies need to turn their attention to the next generation on the horizon—Generation Z (Gen Z). Although Gen Z is relatively young – Demographers place its beginning anywhere from the early ’90s to the mid-2000s according to a 2015 article in the New York Times, they already have nearly $44 billion in spending power and make up over a quarter of the U.S.’s population. This new wave of tech savvy, responsible and authentic individuals calls for a different style of marketing to catch their attention.

Carnival Cruise Line, Texas’ number one cruise operator, and the Frisco RoughRiders, the Double A affiliate of the Texas Rangers, hosted a special day of fun, food and baseball this weekend at Dr Pepper Ballpark for hundreds of children and their families across the Dallas/Fort Worth Metroplex. The third annual “Carnival Kids Day” was part of the cruise line’s multi-year partnership with the RoughRiders.

Bedford High seniors Trenton Sanders and Avery Kaplan are this year's recipients of the 2016 Environmental Scholarship.

The scholarship is sponsored by the Department of Public Works and Republic Services...

This spring, 21CF partnered with GFS LA for their Industry 101 course, a semester-long class where students create video promos for a media client. The project gives them first-hand exposure to the business behind filmmaking and teaches them the day-to-day process of working with clients. For nearly five months, GFS LA students worked with Fox Networks Group International to create promos for Outcast, the new horror drama from "Walking Dead" creator Robert Kirkman.

Carnival Cruise Line has announced a new charity partnership in Australia, with its guests set to start wiggling for joy as they donate money to The Children’s Hospital at Westmead.

Jeneria and Yesalai, two warriors from Kenya's Samburu tribe, visited more than 800 students at Alta Vista Elementary School in Redondo Beach, California, on May 19 as part of the National Geographic Big Cats Initiative Sister School Program (BCISSP). The program pairs American schools with African schools to help educators teach their students about the worldwide decline of lion, tiger, cheetah, and leopard populations, a trend that Jeneria and Yesalai are working with National Geographic to reverse. Alta Vista Elementary has participated in BCISSP for three consecutive years, and the students raised more than $4,500 for their African sister school, Remot Primary, this year alone.

A cast of Hollywood actors including Max Greenfield ("New Girl"), Grace Gealey ("Empire"), Dascha Polanco ("Joy") and others gathered at the legendary Hilhaven Lodge in Beverly Hills to perform two short-film scripts written by the teenage students from Ghetto Film School. The May 25 table reading event, co-hosted by 21st Century Fox CEO and GFS board member James Murdoch, served as both a celebration of and a fundraiser for the organization, which teaches filmmaking to young people from communities traditionally underrepresented in Hollywood. 21CF is the founding sponsor of GFS Los Angeles, which opened its doors in June 2014.

Sodexo, world leader in Quality of Life Services, is participating in a school garden-based learning program through its Sodexo-Jackmont partnership with Atlanta Public Schools (APS). The District Grown Gardens Initiative expands the taste for healthy locally grown produce and knowledge about food origins while creating a community that values healthy eating.

In 1953, Winston Churchill said: “All the great empires of the future will be empires of the mind.” Over the years, eminent scholars and educators have echoed Churchill’s sentiments: If you don’t know history, you are condemned by ignorance to repeat, rather than learn from, the lessons of the past. The World Affairs Council-Washington, DC (WAC-DC) advocates a liberal arts education approach to help prepare teachers and students to be ‘global citizens’ in our diverse, multi-cultural and interconnected world.