Research & Reports

Companies Now Required to Speak Out on ESG Issues: New Research

The report defines the Brands Taking Stands movement succinctly: “A growing roster of Blue Chip companies are using their powerful voices to urge continued U.S. support of the Paris Climate Agreement, to strengthen gun control laws, to fight immigration laws that would negatively impact Dreamers, to champion diversity and inclusion, and to protect LGBTQ rights, among other hot-button and often political issues.”

Events

Brands Taking Stands | A Movement, Not a Moment, Say Corporate Leaders

What business strategists, and those of us who report on their projections, are on the lookout for is a trend that becomes much more than a cultural snapshot. We’re talking about a defining idea of the zeitgeist that carries large, long-lasting consequences for society as well as for business—in a phrase, a movement--not a moment.

Research & Reports

Survey Finds "Brands Taking Stands"​ Phenomenon is Here to Stay

A longtime marketing and content partner of The Conference Board, 3BL Media has its finger on the pulse of the communications practices of companies with active corporate responsibility programs.

Environment

Midterm Thanks: John Stoehr + Emily Atkin

This week, as we inventory the things for which we are thankful, many of us may include some of the midterm election results in our accounting.

Research & Reports

Brands Taking Stands on ESG Issues Is a Movement, Not a Moment, Say 82 Percent of Corporate Leaders Surveyed by 3BL Media and GlobeScan

Eight-out-of-10 corporate leaders believe companies now have an obligation to speak out on environmental, social and governance (ESG) issues, according to new research on brand advocacy conducted by GlobeScan and 3BL Media.

Inclusion & Opportunity

Brands Taking Stands | Waking Up to Unconscious Bias

In this week's Brands Taking Stands newsletter, John Howell takes us onto the "unconscious bias bus" with CEO Action on Diversity & Inclusion; Cone tells us that Americans want businesses to have purpose; Green Money Journal finds faith taking a stand on finance; and a Christmas commercial with an adorable orangutan is deemed "too political".

Corporate Responsibility

For This Young Professional, Junior Athletics Blossomed Into a CSR Career

In the U.S., 81 percent of Generation Z say they’re looking for purpose in their work, according to a recent report from American Express. Many are finding that purpose in the corporate responsibility and sustainability fields.

Events

Cisco VIDEO | The Bridge to Possible Campaign: Building Bridges Between Imagination and Reality

Between what is hoped for and what can be, there’s a bridge. We’re committed to making what is imagined, real. Cisco. The Bridge to Possible.

Events

The Bridge Between Hope and Possibility

Cisco was founded on the possibilities of a single connection between two people. Over thirty years later, that one connection has multiplied to billions, two founders have grown to 75,000 employees, and the world is filled with an unprecedented complexity and opportunity. What remains unchanged is our belief in the power of connections to achieve what’s possible – for our customers, partners, employees, and the world.

With a single connection Cisco changed the world – and we continue to do so today. This is why I couldn’t be more excited to introduce our new Cisco campaign, The Bridge to Possible.

Socially Responsible Investing

Finance Sector Discovers Social Purpose

Once again, it’s BlackRock CEO Larry Fink who has appeared as the socially responsible investment oracle. Almost a year after his “paradigm shifting” letter--a call for social purpose in the 4,000+ companies in which the $6.3 trillion fund invests--Fink has issued a definitive follow-up statement on the subject.

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