We recently wrapped up three days of virtual events for our bi-annual Inogen Alliance Associates meetings. The three days were filled with interactive meetings online packed full of technical expertise and innovative solutions and trends.
The report defines the Brands Taking Stands movement succinctly: “A growing roster of Blue Chip companies are using their powerful voices to urge continued U.S. support of the Paris Climate Agreement, to strengthen gun control laws, to fight immigration laws that would negatively impact Dreamers, to champion diversity and inclusion, and to protect LGBTQ rights, among other hot-button and often political issues.”
What business strategists, and those of us who report on their projections, are on the lookout for is a trend that becomes much more than a cultural snapshot. We’re talking about a defining idea of the zeitgeist that carries large, long-lasting consequences for society as well as for business—in a phrase, a movement--not a moment.
A longtime marketing and content partner of The Conference Board, 3BL Media has its finger on the pulse of the communications practices of companies with active corporate responsibility programs.
Eight-out-of-10 corporate leaders believe companies now have an obligation to speak out on environmental, social and governance (ESG) issues, according to new research on brand advocacy conducted by GlobeScan and 3BL Media.
In this week's Brands Taking Stands newsletter, John Howell takes us onto the "unconscious bias bus" with CEO Action on Diversity & Inclusion; Cone tells us that Americans want businesses to have purpose; Green Money Journal finds faith taking a stand on finance; and a Christmas commercial with an adorable orangutan is deemed "too political".
In the U.S., 81 percent of Generation Z say they’re looking for purpose in their work, according to a recent report from American Express. Many are finding that purpose in the corporate responsibility and sustainability fields.
Cisco was founded on the possibilities of a single connection between two people. Over thirty years later, that one connection has multiplied to billions, two founders have grown to 75,000 employees, and the world is filled with an unprecedented complexity and opportunity. What remains unchanged is our belief in the power of connections to achieve what’s possible – for our customers, partners, employees, and the world.
With a single connection Cisco changed the world – and we continue to do so today. This is why I couldn’t be more excited to introduce our new Cisco campaign, The Bridge to Possible.
Once again, it’s BlackRock CEO Larry Fink who has appeared as the socially responsible investment oracle. Almost a year after his “paradigm shifting” letter--a call for social purpose in the 4,000+ companies in which the $6.3 trillion fund invests--Fink has issued a definitive follow-up statement on the subject.
Chemours’ Thermal & Specialized Solutions (TSS) business sits at the intersection of chemistry, physics, and design, making it a leading provider of...
The business landscape is reorienting itself and you can almost hear priorities shifting toward change-readiness and the bigger picture. And in this...
Trane Technologies is a global climate innovator with a clear purpose to boldly challenge what’s possible for a sustainable world. See how embedding...
