We all know the basic concept of supply and demand in economics, which makes sense in most settings: the more demand for something, the more supply is needed to meet it. Put the spotlight on scientific research and the relationship between supply and demand becomes a bit skewed. The suppliers (researchers and scientists) are often completely disconnected from the demand side, which can consist of anyone from policy makers to farmers. This means that some of the best available science and evidence often never reaches the people who demand it and, if it does, it’s commonly in a format that is too complex to understand and therefore also often not useful as input into decision-making processes.