Philanthropy

Hurricane Harvey: Unique Ways Companies Are Stepping Up

Hurricane Harvey made landfall a week ago but the damage it leaves behind will not dissipate so quickly. The storm is a one-in-1,000 year rain event, dumping 24.5 trillion gallons of rain and displacing countless individuals in its wake. As relief workers begin to grapple with the scale of the disaster, the cry for help is urgent and widespread. This call extends to companies who are stepping up by providing money, in-kind donations and solutions. Although the list of companies providing support is extensive, with major companies like Walmart, Verizon and Amazon pledging large cash donations, here, we have highlighted a few unique activations.

Philanthropy

HanesBrands Donates More Than 1 Million Items of Underwear and Activewear to Assist Hurricane Harvey Victims

HanesBrands announced today that it is donating more than five trailer loads of underwear and activewear to assist victims of flooding from Hurricane Harvey in Texas and the Gulf Coast. Hanes is partnering with nonprofit charity Delivering Good and North Carolina-based transportation company Glen Raven Logistics to get the more than 1 million items of underwear, socks, intimate apparel, T-shirts and activewear fleece valued at more than $2 million to flooding victims.

Philanthropy

Consumers Energy Foundation Awards 2017 Apprentice Scholarships Honoring Fallen Employee

The Consumers Energy Foundation is assisting two men training to become utility line workers as the second-year recipients of a scholarship honoring an employee killed on the job in 2012.

Philanthropy

FCA US and the FCA Foundation Support Hurricane Harvey Relief Efforts

As Texas continues to face unprecedented flooding caused by Hurricane Harvey, FCA US LLC and the FCA Foundation have partnered with disaster relief organizations to support residents and communities affected by the storm. The FCA Foundation, the charitable arm of FCA US, announced a total of $200,000 in grants to three disaster relief organizations that provide resources in communities across the country.

Philanthropy

Bacardi Contributes Up to $100,000 to Support Communities Affected by Hurricane Harvey

In the wake of Hurricane Harvey’s impact and devastation in parts of Texas, Bacardi U.S.A, Inc. announced today its contribution of up to $100,000 to support its business partners and others affected by the storm.

Philanthropy

Subaru of America Donates an Additional $100,000 to American Red Cross to Support Hurricane Harvey Relief Effort

Subaru of America, Inc. announced today its donation of $100,000 to support those affected by Hurricane Harvey in Texas and Louisiana, through its ongoing support of the American Red Cross. As a platinum member of the American Red Cross Ready 365 Giving Program, Subaru already contributes $100,000 annually to support Red Cross’ proactive response to disaster relief efforts.

Philanthropy

Habitat Hammers Back: Habitat for Humanity Mobilizes Harvey Response, Calls for Support

Habitat is deploying Mobile Response Units and Disaster Corps volunteers to the region to begin rapid assessments as flood waters recede. There are about 30 local Habitat for Humanity offices throughout the parts of southeast Texas and southwest Louisiana affected by the storms. With their help, Habitat for Humanity International is assessing the shelter and housing needs in areas impacted by Hurricane Harvey and developing response options.

In addition to long-term housing repair and construction, Habitat’s response will include organizing volunteers and resources to help with the cleanup and mucking out homes damaged by wind and flood waters.

Corporate Responsibility

For Campbell’s, Brand Value Means Customer Engagement

For several years, corporate social responsibility (CSR) advocates have suggested that companies will lag on solving their environmental and social challenges, putting them at risk – unless CSR is integrated into the company instead of cast aside in a silo. To that end, Campbell Soup Company is one firm that stands out for making CSR critical to both its overall strategy and brand value.

Philanthropy

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