Partnerships

Smithfield Foods has partnered with Mr. Beast as part of its Good Food Challenge to benefit Feeding America by donating a million servings of protein to food banks in North Carolina for COVID-19 relief.

Pfizer Inc. (NYSE: PFE) and The Pfizer Foundation today announced the commitment of $40 million in medical and charitable cash grants to help combat the global health effects of the COVID-19 pandemic in the U.S. and around the world.

Hilton and American Express announced that the companies, in partnership with Hilton’s ownership community, will donate up to 1 million hotel room nights across the United States to frontline medical professionals leading the fight against COVID-19.

United Airlines has partnered with the City of Chicago to provide supplies for COVID-19 first responders and patients.

United Airlines is partnering with New York City to provide free round-trip flights for medical volunteers who want to help in the frontline fight against the COVID-19 crisis.

Alliant Energy is partnering with a team of Iowa State University students to manufacture and distribute face shields to medical professionals at hospitals in Iowa.

The New York Times Company and Verizon today joined forces to offer all students and teachers in high schools within the U.S. free digital access to NYTimes.com.

As many brands shift operations, make major donations and activate employees to help, there is one other major resource brands have to offer: marketing spend. Here we’ve seen a number of brands step up to spread public awareness messages in the time of COVID-19.

Sysco has kicked off a month-long social media campaign, Take Out To Give Back, with No Kid Hungry in order to provide healthy and nutritious meals in underserved communities while promoting the restaurant industry during the COVID-19 pandemic.

PNC's funding – which will be disbursed throughout 2020 – will be coordinated by the PNC Foundation and PNC's Office of the Regional Presidents, building on the company's legacy of philanthropic support in the communities it serves.