Volkswagen of America (VWoA) announces its support for endurance runner Mimi Anderson as she attempts to run across the USA for charity – and set a world record for the feat.
For several years, corporate social responsibility (CSR) advocates have suggested that companies will lag on solving their environmental and social challenges, putting them at risk – unless CSR is integrated into the company instead of cast aside in a silo. To that end, Campbell Soup Company is one firm that stands out for making CSR critical to both its overall strategy and brand value.
Today’s consumers are more aware than ever before of the social and environmental issues related to their purchasing decisions. The rise of “green” brands and certification programs across a wide range of product categories are evidence of this growing awareness. However, truly understanding what goes into making products that people use every day is not always obvious or easy.
