Many believe that the relentless pursuit to offer the next compelling employee benefit that will attract and retain the talent companies need is a “race to the bottom.” But there’s a gem sitting right in front of us that is shinier than any trendy perk. Hint: it’s not free yoga classes, the drink fridge or bring-your-dog-to-work Fridays. It’s the idea of delivering up Goodness as part of the employee experience, which is even more powerful in a global context, as businesses continue to be challenged to create a unified corporate culture that transcends borders and leverages diversity.
