In the past, “The CEO rule was basically keep your head down, stay out of complicated issues, because there were opinions on both sides of any issue,” Lawrence Parnell, program director at the Strategic Public Relations Program at George Washington University told the Wall Street Journal.“It’s no longer a question of if, but where, when and how to engage on these issues and what type of topics to engage on. These are new challenges and things CEOs and boards never had to deal with before, so they are struggling.”
Back in the day, corporate strategy meant defining a business mission and describing how those goals were to be reached through business practices. Today, setting a viable strategy means including many factors once considered outside the scope of traditional business planning. Brands are taking stands on multiple issues, from public, cultural questions (climate change, immigration, gun violence) to internal issues (diversity, ethics, harassment, gender pay gap).
With the 2018 hurricane season underway, Bechtel and IBM have partnered up to share lessons learned from last year’s devastating Category 5 storm in Puerto Rico and mapping their work to the United Nations Sustainable Development Goals.
Enthusiasm, renewed energy and a positive approach was top of mind as leaders from business, Governments, civil society and the United Nations met at the third annual SDG Business Forum to set a new direction to meet the Sustainable Development Goals (SDGs) by 2030. The event was held as part of the High-level Political Forum on Sustainable Development (HLPF) at the United Nations in New York — the annual platform for reviewing progress and guiding global efforts for the 2030 Agenda.
As a civil engineering student, Alex Smith never considered a career in the energy industry. But at a job fair on campus, a Duke Energy recruiter revealed some opportunities that appealed to her. Today, Smith is a transmission line engineer designing power lines, poles and towers for the company, and she’s an example of how Duke Energy is changing its recruiting practices to attract more diverse employees including women.
Some businesses have traditional HR strategies in place to retain their talent pool, but there are also unique, more meaningful ways companies can keep valuable workers from leaving, create a stronger workforce and build a more sustainable business.
People want to drink clean water even more than they want to breath clean air. So it’s a good thing that almost 3 billion people have gained access to clean water over the last 25 years. But current water use, population growth and the effects of climate change have caused two-thirds of the global population – about 4 billion people – to live under conditions of severe water scarcity at least one month of the year. Some of this scarcity has led to violence and conflict, especially in Africa, Southern Asia and the Middle East.
Since the inception of BET Experience at L.A. LIVE in 2012, AEG, the world’s leading sports and live entertainment company and BET Networks have provided more than 300 students throughout the greater Los Angeles area with an in-depth look at the entertainment industry and behind-the-scenes access to the BET Experience at L.A. LIVE and the BET Awards through the BET Experience Youth Program.
This year, Gilead sponsored @aidswalksf, the largest #AIDS fundraising event in Northern California. 10,000 people participated in the 10k walk, and raised more than $1.8 million to benefit HIV/AIDS support organizations in the Bay Area.
SDG 12 is crucial because there is an urgent need to transform the way we use food and land. As the world’s largest food and beverage company, Nestlé is contributing our expertise and experience to help achieve sustainable, healthy diets for a growing global population. This is an integral part of our business.
We believe that to be successful in the long term, we have to create value for both our shareholders and society. ´Creating Shared Value’ is the way we do business and live up to our purpose – ‘Enhancing quality of life and contributing to a healthier future’.
Cascale shares updates on its strategic partnerships with industry stakeholders geared toward shifting the industry into one that gives back more than...
Cascale shares updates on its strategic partnerships with industry stakeholders geared toward shifting the industry into one that gives back more than...
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Cascale shares updates from its Board of Directors who serve as the principal governing body and are responsible for setting the strategic direction...
In the U.S. and around the world, Mary Kay remains steadfast in its commitment to ending the cycle of domestic violence and finding cures for cancers...
We are committed to serving up good for our people and communities, while making room for all people and voices across all aspects of our brands and...
Antea Group's health and safety consultants understand what it takes to help make a positive impact on safety culture. Read blogs, insights, and more...
