UnitedHealthcare and Children's Healthcare of Atlanta to Celebrate New Walking Trail Installed at Camp Twin Lakes' Camp Will-A-Way

UnitedHealthcare and Children's Healthcare of Atlanta to Celebrate New Walking Trail Installed at Camp Twin Lakes' Camp Will-A-Way

Camp Twin Lakes CEO Eric Robbins and Judy Reyes, award-winning actress are scheduled to participate.
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Join @dogoodlivewell, @strong4life, @camptwinlakes & @ecomediacbs in celebrating a new walking trail! http://3bl.me/mqqmdw #UHCBuilds
Thursday, April 23, 2015 - 6:00pm


CONTENT: Press Release


WHAT: Camp Twin Lakes and Children’s Healthcare of Atlanta will celebrate the recent installation of a new, fully-accessible walking trail with a ribbon-cutting ceremony during the camp’s Open House, where future campers and their parents come to Camp Twin Lakes’ Camp Will-A-Way and learn about what to expect for this summer’s upcoming camp sessions.

The new 0.6-mile trail at CTL-Will-A-Way is operated by Camp Twin Lakes and connects the main camp with equestrian and farming areas. Camp Twin Lakes provides life-changing camp experiences to children with serious illnesses, disabilities, and other health challenges. The trail will feature six fun, colorful Strong4Life trail signs. Signs include messages that encourage kids to play and promote the benefits of eating veggies and fruits, and will serve as teaching stations along the trail. The Strong4Life messages stem from research Children’s conducted about the importance of relaying a benefit for healthy habits.

This project is part of UnitedHealthcare’s “Do Good. Live Well.” employee-volunteer initiative, with a mission to inspire service and encourage volunteerism. UnitedHealthcare’s support of CTL-Will-A-Way was made possible through CBS EcoMedia’s WellnessAd program.


WHEN: Sunday, April 26, 2015

Ribbon Cutting – 3:00 p.m.

Media interviews – available upon request



210 S. Broad Street #5, Winder, GA 30680


WHO: Eric Robbins, CEO, Camp Twin Lakes

Josh Sweat, Director of Programs and Will-A-Way Camp Manager, Camp Twin Lakes

Christian Banks, past camper, Children’s Healthcare of Atlanta

Theresa Schieber, SVP of Operations & Strategic Partner Development, CBS EcoMedia

Judy Reyes, award-winning actress (Scrubs, Devious Maids)         



  • Photo op with VIP guests and children
  • UnitedHealthcare volunteers – Interactions with children


MEDIA CONTACTS:           

Theresa Schieber, CBS EcoMedia – 212-975-3471 or Theresa.schieber@ecomediacbs.com
Courtney Johnson, UnitedHealthcare – (612) 702-7703 or Courtney_T_Johnson@uhc.com
Sandy Montelongo, Sound of Gol Foundation – 201-724-5657 or montelongos71@gmail.com