Consumer Trends That Will Help Communicators in 2020

Consumer Trends That Will Help Communicators in 2020

By Hailey Thompson

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This Porter Novelli/Cone Gen Z Purpose Study establishes what makes potential customers tick, the stimuli that motivate them, and how their habits and preferences are evolving. http://bit.ly/2S0Ylg4

Summary

PR pros and marketers must keep tabs on what makes established and potential customers tick, the stimuli that motivate them, and how their habits and preferences are evolving. 

Monday, February 10, 2020 - 10:15am

In 2020, PR professionals will see the further evolution of the “woke” and informed consumer. 

They are reading more labels (food and otherwise), unearthing the journey their products make from plant/farm to store/table and appreciate transparency within every step of the knowledge-hunting process. Consumers do not expect companies to be perfect (yet), but they must be on the road to improvement. 

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