Subaru Share the Love® Event

Since the launch of the Subaru Share the Love Event in 2008, Subaru of America and our retailers have donated more than $256 million to charity, with customers choosing between four national charities and over 2,100 hometown charities, proving there's no limit to the amount of love we can all share. Follow #ShareTheLove or visit www.subaru.com/share.

Videos from this campaign

Smiling child wearing Make-A-Wish t-shirt

Content from this campaign

Philanthropy & Cause Initiatives

VIDEO | Subaru of America Partners With Make-A-Wish to Create the “Becoming a Hero” Campaign for the 2018 Share the Love® Event
When we grant wishes, we give hope. In this heartfelt commercial, we witness a little boy experience his wish of becoming a firefighter. As the firefighters arrive and pick him up over their shoulders, his parents soak in this moment of hope.

Philanthropy & Cause Initiatives

Subaru of America Kicks Off 2018 Share the Love by Hosting HQ Event to Help Combat Childhood Hunger and Feed Its Local Communities
Subaru of America, Inc. today hosted a special kickoff event to celebrate the return of the Subaru Share the Love Event, the automaker’s annual philanthropic event aimed at supporting charities across the country. Employees at Subaru of America (SOA) headquarters in Camden, NJ partnered with the Food Bank of South Jersey to donate and pack a record-breaking 6,600 ‘KidzPacks,’ containing items that can produce up to four nutritionally-balanced meals and snacks for a child.

Philanthropy & Cause Initiatives

Subaru Kicks Off 2018 Share the Love® Event With New Inspiring Ad Campaign
Subaru of America, Inc. today has released a new creative campaign to mark the start of its 11th annual Subaru Share the Love® Event. The new campaign, which airs nationally, includes a series of ad spots that bring to life the stories of those whose lives have been touched by the program, as well as the automaker's impact on the national charity partners: The American Society for the Prevention of Cruelty to Animals® (ASPCA®), Make-A-Wish® America, Meals on Wheels America and National Park Foundation.

Philanthropy & Cause Initiatives

Subaru Share the Love® Event Returns for Its Eleventh Consecutive Year in 2018
Subaru of America, Inc. today announced the return of its annual Share the Love event in 2018. Eleven years running, this year’s Share the Love event marks the third consecutive year there will be no cap placed on the total donation from Subaru of America to its Share the Love charitable partners.

Philanthropy & Cause Initiatives

Ten Years Running: Subaru 2017 Share the Love® Event Totals Nearly $24 Million in Charitable Donations
Subaru of America, Inc. today announced its donation of $21.8 million to national and local charities as part of the 2017 Share the Love event. This was the tenth annual Share the Love event, which benefits national and local charity partners. More than $118 million has been donated to charities throughout the life of the campaign.

Philanthropy & Cause Initiatives

10th Annual Subaru 'Share the Love®' Event Revs Up for Holiday Campaign Benefiting Make-A-Wish®
Subaru of America, Inc. recently announced the launch of the 10th annual Share the Love® Event which will, for the seventh year, benefit Make-A-Wish America. Funds raised through the automaker's Share the Love event will help grant more life-changing wishes to children with critical illnesses.

Philanthropy & Cause Initiatives

“Share the Love” for Our National Parks
In the past, around this time of year, we’ve encouraged the community to share their favorite national park road trip memories. That’s because for the past three holiday seasons the National Park Foundation has been honored to participate in Subaru of America’s annual Share the Love event.

Philanthropy & Cause Initiatives

VIDEO | How Dogs Share the Love
When these three women rescued their dogs, they had no idea how much their lives would change. Dogs can change how we see the world. They have the power to make us happy, and they teach us to be grateful. Meet Amanda, Vanessa, and Sahar, just three of the many to take part in this year’s Subaru #ShareTheLove campaign.

Social Impact & Volunteering

Subaru Share the Love® Event Generously Supports Meals on Wheels and So Can You
Through the 2017 Share the Love Event, from November 16, 2017, to January 2, 2018, Subaru will donate $250 for every new Subaru vehicle purchased or leased to the customer's choice of the four national charities, including Meals on Wheels America, with a minimum guarantee of $250,000. In addition to these partners, Subaru retailers have selected hundreds of hometown charities for their customers to support as well. By the end of this year, Subaru and its participating retailers will have donated over $115 million to help those in need.

Philanthropy & Cause Initiatives

Subaru Shares Stories of Love in Latest Testimonial Ads for Its Charity Partners
Subaru of America marks the 10th year of its “Share the Love” program, which supports various charities, with a new flight of moving commercials from Carmichael Lynch. Reprising the casual yet intense style of last year’s ads, and once more featuring renditions of Jackie DeShannon’s “Put a Little Love in Your Heart,” the work presents real people explaining how the ASPCA, Make-A-Wish Foundation, Meals on Wheels and the National Park Foundation touched their lives.
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More from Subaru of America, Inc.

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  2. Subaru Love Promise: Community
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  3. Subaru Share the Love® Event
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  4. Subaru Love Promise: Pets
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  5. Subaru Love Promise: Education
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  6. Subaru's Zero Landfill Expertise Shared with National Parks: Video Series
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  7. Subaru Love Promise: Health
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