The Porter Novelli Purpose Tracker

The Porter Novelli Purpose Tracker

Racial injustice. Gun violence. Police brutality. Transgender rights. White supremacy.

These are not just the issues prominent in the news or around the dinner table, but also in the board room. At another time, companies would have done their best to steer clear of these topics; but today that is, quite simply, no longer an option. Speaking out and addressing these historic injustices is not only a moral imperative, it is a public – and business – mandate.

Content from this campaign

Libresse Brings Awareness to Women's Pain
This year’s International Women’s Day theme is “Choose to Challenge.” This means confronting biases, inequalities and the status quo to continue moving all women’s rights forward. As we begin celebrating Women’s History Month, companies are starting out...
Mar 5, 2021 11:45 AM ET
Brands Share #StopAsianHate in Solidarity, But Posting Isn't Enough
For the past year, anti-Asian sentiment and violence has been increasing at an alarming rate across the globe. Most recently, the attacks have been...
Feb 26, 2021 3:45 PM ET
Executives Called to Flex JEDI IQ, Yet Again
Just days into the new year and American executives are yet again being asked to flex and increase their justice, equity, diversity and inclusion (JEDI) IQ. The events of the last two weeks have further solidified the need for corporate executives – and the companies they lead – to address the realities of serious and deeply rooted inequity, systemic racism and bias in the United States....
Jan 22, 2021 10:30 AM ET
2021 Ushers in a New Era of Corporate Activism
In wake of last week’s insurrection at the United States Capitol building, we are seeing a new wave of corporate activism emerge. In the past, it was standard operating procedure for brands to steer clear of the political conversation altogether. And while in recent years we’ve seen companies take stances on political issues – such as access to voting, social justice and climate change – they...
Jan 15, 2021 4:15 PM ET
Companies All-In on #GivingTuesday During Uncertain Year
With the economic strain of the pandemic causing people to give less and in different ways, events like GivingTuesday are even more important than ever. While point of sale donations may be seeing a decline...
Dec 4, 2020 4:15 PM ET