Porter Novelli Executive Purpose Study

Porter Novelli Executive Purpose Study

Although many elements of our world have been shaken to the core in 2020, the 2020 Porter Novelli Executive Purpose Study makes one thing clear: Purpose is here to stay. This research confirms that delivering value to all stakeholders, not just shareholders, is not simply an aspirational idea for a few leading brands, but rather the new go-forward strategy. 

Content from this campaign

Corporate America Uses Its Voice to Fight for Democracy
Wednesday marked a dark moment in U.S. history. The iconic essence of our democracy, the United States Capitol Building, was attacked and defiled. The events of this week also shined a brighter spotlight on the deep wound racism and systemic oppressive injustice leaves on our nation, and still persists today. With no shortage of historic moments in the past year, companies have been called...
Jan 8, 2021 3:00 PM ET
2020's Top 10 Trends in Purpose
2020 was undisputedly a year like none other. What started off with widespread wildfires in Australia was soon eclipsed by the COVID-19 pandemic, followed in quick succession by economic uncertainty, growing racial inequity and unrest, political divisiveness – and the most active hurricane season on record. 2020 was the year social issues were escalated and exacerbated under the...
Dec 18, 2020 4:30 PM ET
Comedy Central, VH1 and MTV Help Previously Incarcerated People Vote
As we move closer to the U.S. presidential election, we have seen more brands join in creating unique voting initiatives. We’ve reported on clothing lines inspired by Rock The Vote, retailers encouraging and even...
Oct 9, 2020 3:45 PM ET
Porter Novelli Executive Purpose Study: Leadership, Action & Accountability from the C-Suite
Today, we’re excited to share our inaugural Porter Novelli Executive Purpose Study. Myriad studies from reputable institutions, especially today, prove how stakeholders expect companies to lead with a Purpose-first approach, but far...
Sep 17, 2020 11:20 AM ET