Environment: The Future Doesn’t Suck

Environment: The Future Doesn’t Suck

In 2016, Bacardi led the drinks industry with the first “no straws” campaign focusing on eliminating single-use plastic straw from its cocktails. After much success driving change internally at Bacardi offices, brand homes and events, Bacardi joined forces with Lonely Whale, the award-winning non-profit dedicated to bringing forward courageous ideas that positively impact the health of our ocean, to help rid the environment of single-use plastic. Together, we’ve launched #TheFutureDoesntSuck program with a goal to eliminate one billion single-use plastic straws by 2020. In addition, Bacardi has committed to review its global supply chain, with the aim of removing non-essential, non-recyclable single-use plastic waste. Online conversations are a reflection of consumer behavior and that’s why Bacardi and Lonely Whale have issued a “cease and desip” message asking makers of emojis to remove straws from their designs. If you aren’t using single-use plastic straws in real life, then you shouldn’t use them on your social media.

Join the pledge at www.thefuturedoesntsuck.org

Bacardi and Lonely Whale Urge Unicode to Remove All Emoji Plastic Straws On Behalf of One Bold Sea Turtle Sydney

Content from this campaign

The War on Straws Is Coming to a Bar Near You
By Cara Lombardo Jennifer Call was aghast recently when the server at her go-to Asheville, N.C., pizza spot delivered her Diet Coke. It was missing the straw! Ms. Call, 30 years old, was caught up in a war on straws declared by a growing cadre of bartenders, liquor companies, celebrities and environmentalists. They argue too many of the plastic drinking devices—...
Mar 19, 2018 12:30 PM ET
The History of Plastic Straws
Jacob Briars, Bacardi’s global brand ambassador, shares why plastic straws were originally created and why they are no longer serving the same purpose in society. Join the Bacardi No (Plastic) Straws Pledge and commit to adding "no plastic straw, please" to your every drink order. Learn more about what you can do to help Bacardi rid the world of single-use plastic straws and stirrers at...
Mar 6, 2018 3:35 PM ET
Bacardi Supports "Miami Is Not Plastic" Campaign Launch
Bacardi came out to support the “Miami Is Not Plastic” launch event, an initiative to inspire hospitality businesses in the Miami area to reduce single-use disposable plastics in an effort to help keep our oceans clean. Local politicians, hospitality leaders, eco-friendly vendors, charitable organizations, and about 300 guests – including many Bacardi employees and business partners - came out...
Feb 6, 2018 1:30 PM ET
Miami is Not Plastic
The #MiamiIsNotPlastic campaign – a joint effort between Key Biscayne Florida’s iconic waterfront restaurant Rusty Pelican, its neighboring sister restaurant Whisky Joe’s, and the Rickenbacker Marina – officially kicked off in January 2018.  Conceived by Pallava Goenka, Regional Managing Director of Specialty Restaurants Corporation (SRC)...
Feb 5, 2018 4:05 PM ET
SWA the Latest to Take Stand Against Plastic Straws
The Scotch Whisky Association (SWA) has announced that it will be phasing out plastic straws across all its operations, and will be urging its members to do the same, following in the footsteps of Bacardi, Pernod Ricard and Diageo. Bacardi was among the first to call time on plastic straws and stirrers, ...
Jan 30, 2018 4:40 PM ET