Environment: The Future Doesn’t Suck

Environment: The Future Doesn’t Suck

In 2016, Bacardi led the drinks industry with the first “no straws” campaign focusing on eliminating single-use plastic straw from its cocktails. After much success driving change internally at Bacardi offices, brand homes and events, Bacardi joined forces with Lonely Whale, the award-winning non-profit dedicated to bringing forward courageous ideas that positively impact the health of our ocean, to help rid the environment of single-use plastic. Together, we’ve launched #TheFutureDoesntSuck program with a goal to eliminate one billion single-use plastic straws by 2020. In addition, Bacardi has committed to review its global supply chain, with the aim of removing non-essential, non-recyclable single-use plastic waste. Online conversations are a reflection of consumer behavior and that’s why Bacardi and Lonely Whale have issued a “cease and desip” message asking makers of emojis to remove straws from their designs. If you aren’t using single-use plastic straws in real life, then you shouldn’t use them on your social media.

Join the pledge at www.thefuturedoesntsuck.org

Bacardi and Lonely Whale Urge Unicode to Remove All Emoji Plastic Straws On Behalf of One Bold Sea Turtle Sydney

Content from this campaign

Bacardi Makes Sure the Future Doesn’t Suck
Bacardi is making sure #TheFutureDoesntSuck! CEO Mahesh Madhavan and Casa Bacardí's Wesley Elizabeth Cullen talk about sustainability initiatives at the company. Join them in the pledge to reduce single-use plastic! Sign up here today: ...
Nov 22, 2019 2:30 PM ET
Bacardi Just Found the Best Use for Plastic Straws Ever—Turn Them Into Vinyl Records
Normally, if your record sucks, that’s a bad thing. (Just ask Jet!) But now, thanks to a collaboration between Bacardi and Lonely Whale, if your record sucks, it’s a good thing—at least for the planet....
Sep 20, 2019 4:00 PM ET
Miami Beach Kicks Off Plastic Free Initiative In Hopes Of Helping Environment
Thursday night Miami Beach kicked off their Plastic Free Miami Beach initiative. The growing trend has local businesses involved, and there is also a heavy corporate punch behind the movement. One major supporter is Bacardi. “We have made a commitment to eliminate one billion straws worldwide from our operation,” said Ned Duggan with Bacardi. “We are encouraging people to...
Apr 19, 2019 10:35 AM ET
Bacardi and Lonely Whale Urge Unicode to Remove All Emoji Plastic Straws On Behalf of One Bold Sea Turtle Sydney
HAMILTON, Bermuda, March 22, 2019 /3BL Media/—  Family-owned Bacardi Limited, the largest privately held spirits company in the world, and Lonely Whale, an...
Mar 22, 2019 8:20 AM ET
Bacardi Bemoans Brand Greenwashing Stunts
Consumers are more sensitive to greenwashing as brands continue to ride the pro-environment bandwagon, according to 42BELOW global brand manager Kane Stanford. Speaking to AdNews on the subject, which is when brands use marketing to mislead consumers into thinking they are environmentally friendly, Stanford said greenwashing can have the opposite effect if done wrong. “There are...
Mar 4, 2019 11:10 AM ET