EcoMedia

EcoMedia

The EcoAd, WellnessAd and EducationAd programs are all part of EcoMedia's one-of-a-kind ad model that gives corporate advertisers the opportunity to connect directly and meaningfully with consumers in the communities they live in by funding environmental, education and wellness projects.

Content from this campaign

Plymouth Rock Assurance Delivered Backpacks Filled With School Supplies to South End Boston School Through National Nonprofit Kids in Need Foundation
BOSTON, January 14, 2015 /3BL Media/ – Today, more than 600 students at the Blackstone Innovation school in Boston’s South End neighborhood received backpacks filled with school supplies from volunteers at Plymouth Rock Assurance, a leading automobile insurance carrier serving Connecticut, Massachusetts and New Hampshire, through CBS EcoMedia’s EducationAd program. Through its...
Jan 14, 2016 1:00 PM ET
CBS EcoMedia Helps Advertisers Put the ‘Aid’ in Paid Media
Advertisers carve out a portion of their multibillion-dollar ad budgets – 10% of what they’re spending locally or 5% of what they’re spending nationally – to fund nonprofits that align with their brand DNA. CBS Corp.’s EcoMedia division – one of the network’s fastest-growing units, according to Paul Polizzotto, who founded EcoMedia in 2001 – can connect those advertisers with one of the...
Jan 8, 2016 8:30 PM ET
Millennials are Embracing Corporate Social Responsibility Campaigns
Four Ways Marketers Can Create Smarter CSR Efforts They may be the "selfie generation," but millennials are also focused on creating social change. Their eagerness to make an impact on the world is a hallmark of youth, but millennials are expressing their values in a new way -- by choosing to support brands with strong corporate social responsibility initiatives....
Dec 23, 2015 5:00 PM ET
California Resources Corporation Teams Up With Nonprofit First Book to Distribute Books to Kern County Area Children In Need
BAKERSFIELD, Calif., Dec. 17, 2015, /3BL Media/ – California Resources Corporation (NYSE: CRC), an independent oil and natural gas exploration and production company, has joined nonprofit social enterprise First Book to deliver books to children in need across Kern County. Through its participation in CBS EcoMedia’s EducationAd program, California Resources Corporation has provided funding for...
Dec 17, 2015 6:00 PM ET
McRoskey Mattress Company Supports Bay Area Students at Joseph George Middle School
SAN JOSE, Calif. /3BL Media/ – Dec. 17, 2015 – In partnership with locally based nonprofit Citizen Schools California, McRoskey Mattress Company is supporting education programs geared toward middle school youth. The mattress company’s support of two of the nonprofit’s programs will directly impact 100 students at Joseph George Middle School in San Jose, Calif. This funding was generated...
Dec 17, 2015 9:00 AM ET

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