British American Tobacco | Transforming Tobacco

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British American Tobacco | Transforming Tobacco

British American Tobacco is committed to lead and shape the transformation of the tobacco industry and create a sustainable business for the long term – one that continues to deliver shared value for its shareholders, consumers and wider society. At the heart of this is the Company’s long-held ambition to reduce the public health impact of its products, as well as continuing to focus on the other key areas of its Sustainability Agenda, including sustainable agriculture and farmer livelihoods, and corporate behaviour. These are fundamental imperatives that set the foundations for the business for years to come.

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Content from this campaign

INFOGRAPHIC: BAT's Business Model and Value Chain
At the centre of our business is the manufacturing and marketing of high-quality combustible tobacco products and potentially reduced-risk products – comprising Next Generation Products (NGPs), like vapour products and tobacco heating products (THPs), alongside oral tobacco products like snus and moist snuff.  Our sustainable approach to sourcing, production, distribution and marketing...
Apr 27, 2018 8:05 AM ET
BAT CEO Nicandro Durante On Transforming Tobacco and Creating a Sustainable Business for the Long Term
I’ve been working at BAT for more than 30 years and have never been more excited about the future. Changing consumer demands and a greater awareness of how innovative new technology can contribute to harm reduction have combined to herald a new era for the industry. We want to lead and help shape this future – we call this Transforming Tobacco. For me, Transforming Tobacco...
Apr 3, 2018 8:05 AM ET