British American Tobacco | Transforming Tobacco

British American Tobacco is committed to lead and shape the transformation of the tobacco industry and create a sustainable business for the long term – one that continues to deliver shared value for its shareholders, consumers and wider society. At the heart of this is the Company’s long-held ambition to reduce the public health impact of its products, as well as continuing to focus on the other key areas of its Sustainability Agenda, including sustainable agriculture and farmer livelihoods, and corporate behaviour. These are fundamental imperatives that set the foundations for the business for years to come.

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Research, Reports & Publications

INFOGRAPHIC: BAT's Business Model and Value Chain
At the centre of our business is the manufacturing and marketing of high-quality combustible tobacco products and potentially reduced-risk products – comprising Next Generation Products (NGPs), like vapour products and tobacco heating products (THPs), alongside oral tobacco products like snus and moist snuff.

Research, Reports & Publications

BAT CEO Nicandro Durante On Transforming Tobacco and Creating a Sustainable Business for the Long Term
I’ve been working at BAT for more than 30 years and have never been more excited about the future. Changing consumer demands and a greater awareness of how innovative new technology can contribute to harm reduction have combined to herald a new era for the industry. We want to lead and help shape this future – we call this Transforming Tobacco.

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  1. Sustainable Agriculture and Farmer Livelihoods
    At BAT, we are committed to working to enable prosperous livelihoods for all farmers who supply our tobacco leaf.Tobacco leaf remains at the core of...

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    British American Tobacco is committed to lead and shape the transformation of the tobacco industry and create a sustainable business for the long term...

  3. Tobacco harm reduction
    Tobacco harm reduction is about offering less risky alternatives to regular cigarettes for those smokers who cannot, or choose not to, give up. Many...

  4. British American Tobacco Sustainability Report 2015
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  5. Fighting the illegal tobacco trade
    The illegal trade in tobacco is a global problem that cheats governments out of some £30 billion each year in taxes. It involves criminal gangs...

  6. Value Shared: Investing in a sustainable future for our business and society
    The concept of shared value underpins BAT's whole approach to sustainability. It's about investing in a sustainabile future for the business and...