2018 Cone/Porter Novelli Purpose Study

2018 Cone/Porter Novelli Purpose Study

Purpose isn’t just the latest marketing buzzword or moment-in-time tactic. Not only do Americans expect companies to lead with Purpose, they are ready to reward these companies in a variety of ways. In fact, companies that lead with Purpose will stand to build deeper bonds with existing consumers, expand the consumer base and enlist those brand advocates to share the brand message.

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Insights From Goodness Matters: 5 Ways to Engage Employees for the Greater Good
This week, more than 400 companies and nonprofits gathered at...
Feb 28, 2020 2:20 PM ET
To Be Successful, New Study Says Business Should Lead With This
Eighty-five percent of Americans say they would likely support a purpose-driven company in their community, while more than two-thirds (68%) say they would want to work for that company. This and other insightful data was just published in the ...
Aug 1, 2018 9:10 AM ET
WEBINAR: Need to Know Insights From the 2018 Cone/Porter Novelli Purpose Study
Purpose isn’t just the latest marketing buzzword or moment-in-time tactic. Not only do Americans expect companies to lead with Purpose, they are ready to reward these companies in a variety of ways. In fact, companies that lead with Purpose will stand to build deeper bonds with existing consumers, expand the consumer base and enlist those brand advocates to share the brand message.  ...
Jun 14, 2018 9:15 AM ET
Announcing the 2018 Cone/Porter Novelli Purpose Study
Purpose isn’t just the latest marketing buzzword or moment-in-time tactic. Not only do Americans expect companies to lead with Purpose, they are ready to reward these companies in a variety of ways. In fact, companies that lead with Purpose will stand to build deeper bonds with existing consumers, expand the consumer base and enlist those brand advocates to share the brand message. We...
Jun 1, 2018 5:00 PM ET
Americans More Loyal and Willing to Defend Purpose-driven Brands, According to New Research by Cone
BOSTON, May 30, 2018 /3BL Media/ – Nearly eight-in-10 (79%) Americans say they are more loyal to Purpose-driven brands than traditional brands and nearly three-quarters (73%) are more willing to defend them, according to the 2018 Cone/Porter Novelli Purpose Study. The study...
May 30, 2018 10:15 AM ET