CBS EcoMedia Helps Advertisers Put the ‘Aid’ in Paid Media

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CBS EcoMedia Helps Advertisers Put the ‘Aid’ in Paid Media

by Paul Polizzotto, President and Founder of EcoMedia
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.@PaulPolizzotto @adexchanger article: @EcoMediaCBS helps advertisers accomplish both their media & CSR goals! http://3bl.me/dqeeph

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UnitedHealthcare volunteers play with children at an EcoMedia organized community project event

Friday, January 8, 2016 - 8:30pm

CAMPAIGN: EcoMedia

CONTENT: Article

Advertisers carve out a portion of their multibillion-dollar ad budgets – 10% of what they’re spending locally or 5% of what they’re spending nationally – to fund nonprofits that align with their brand DNA.

CBS Corp.’s EcoMedia division – one of the network’s fastest-growing units, according to Paul Polizzotto, who founded EcoMedia in 2001 – can connect those advertisers with one of the 150 different nonprofit organizations it has relationships with around the world.

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