Under the leadership of Marc Benioff, Salesforce has been viewed as one of the more progressive tech companies in a sector now widely criticized for its disengagement from social concerns. The fourth largest software firm (market cap: $79 billion) has established a strong reputation for both its innovative savvy within an innovation-driven field and for promoting social causes while doing so. “Many [of its] customers like to feel they are not only buying software but doing good for the world,” Keith Weiss of Morgan Stanley told The Economist.
As part of Mohawk Group’s ongoing commitment to leave more handprints than footprints, we joined Groundswell, Elevate Energy and other partners in south Chicago for the unveiling of a new smartflower™ solar system.
In China, it’s common for families to be separated for months at a time. Many parents work in factories in large cities while their children stay in villages with relatives to go to school. The Chinese social system connects access to schools and healthcare to the migrant worker’s home province, so most factory workers cannot bring their children with them when they move to cities to work.
Taking the “right” positions in business can be as difficult as foreseeing future growth and profitability at a time of maximum political uncertainty and market disruption. The hard work of getting it right is illuminated by some recent examples of major companies getting it wrong in areas of major concern.
HP Inc. says that sustainable impact was a key differentiator for more than $700 million in new business last year. The company’s newly published 2017 Sustainable Impact Report shows a 38% year-over-year increase in sales bids with sustainability requirements.
Sustainability and wellness have become a cornerstone of the Mohawk brand, so it was obvious that the New York flagship showroom should likewise highlight the importance for designers to take these characteristics into consideration in their own designs. “We’re leveraging our sustainability acumen as well,” explained Bandy, “and creating a ceiling for people to think about how they eat, how they exercise, how they come to work, how they do that as a part of the culture – not separate from it.”
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