Media & Communications

Welcome to Highlights issue #500 – a landmark, we will say, in this, the tenth anniversary year of publishing the G&A Institute’s weekly newsletter.

We know Halloween can be a sweet holiday, as well as a frightfully wasteful one with all of the disposable decorations, packaging, and costumes that come with the season. But at Keep America Beautiful®, we know it doesn’t have to be that way!

We are currently halfway through Breast Cancer Awareness Month, a month that has historically dominated the cause marketing scene, but this year is a bit different. With almost 8 million cases of coronavirus in the U.S., it’s important to remember the fact that 1 in 8 women in the U.S. will be diagnosed with breast cancer in her lifetime. Which begs the question, how do you fundraise for a health crisis that isn’t COVID-19? This week, we will examine three companies that have gotten creative to ensure their Breast Cancer Awareness Month efforts shine through.

PYXERA Global is pleased to announce that Renée Cardwell Hughes, President and CEO of Philadelphia Opportunities Industrialization Center, Mark Overmann, Senior Manager at Accenture Federal Services, and Uva Cristina Coles, Founder and CEO at Inclusiva, LLC, and Ian Cornell, Chief Data and Intelligence Offer in Newark, New Jersey have joined its board of directors.

“Charlie is a powerful example of a life lived with intention, purpose, and kindness,” said Daryl Brewster, CEO, CECP.

CNH Industrial is a longstanding member of the Association of Equipment Manufacturers (AEM), and is proud to be amongst the founding members of AEM’s newly established Sustainability Council.

Corporate voices matter. Financial commitments are important. Then the hard work begins.

As we move closer to the U.S. presidential election, we have seen more brands join in creating unique voting initiatives. We’ve reported on clothing lines inspired by Rock The Vote, retailers encouraging and even paying employees to work the polls and marketing campaigns calling on citizens to please vote.

Despite the postponement of the Susan G. Komen® 3-Day® series to 2021, Mohawk continues to double down on its commitment to the organization in its fight against breast cancer as the organization engages with the 3-Day community virtually this year.

Watch Ideagen TV's Most Powerful Interview of 2020, the Annual Ideagen Empowering Women & Girls Keynote PowerChat with Microsoft's President US, Kate Johnson. Watch the interview here https://bit.ly/3lplwwe