Media & Communications

Keep America Beautiful Affiliate Keep Blount Beautiful (KBB) received a $5,000 Community Partners Grant from Lowe’s and Keep America Beautiful to plant community edible gardens at two Blount County, Tennessee, schools.

Communicating the critical importance of exercising caution around railroad tracks isn’t always an easy task – especially when you’re trying to reach teens and young adults. Beginning in 2014, CSX railroad decided to pursue an innovative, new approach to reach this target audience: communicating directly through their peers. CSX partnered with Wide Angle Youth Media, a Baltimore-based non-profit organization providing local youth with media education and mentorship, to help young adults develop media campaigns that communicate rail safety messaging to their peers: urban youth between the ages of 16 and 25.

At a time when most marketers are turning to digital in increasing numbers, creating fun and interactive ads to engage consumers and drive sales, one company chose to go back to basics. Recently, one outdoor brand took to an age-old marketing channel with a disruptive approach – garnering attention while driving behavior change.

A new initiative from Bloomberg, BrightHive, and Data for Democracy is looking to create shared values on the ethics of data science. In September, at Bloomberg’s 2017 Data for Good Exchange (D4GX), the group announced a project called the “Community Principles on Ethical Data Sharing” (or CPEDS), which is designed to develop a set of guidelines for data scientists related to data sharing and collaboration on data-driven projects.

Two themes appeared during almost every session during the 2017 Data for Good Exchange (D4GX), held at the Bloomberg headquarters on Sunday, September 24. One was the need to generate trust between data scientists and the people whose data they hold. Another was the need to address the bias that often appears in data and algorithms.

At Bloomberg’s 2017 Data for Good Exchange, the fourth annual conference exploring how data science can help solve problems for social good, a partnership was announced between Bloomberg, BrightHive and Data for Democracy to develop a code of ethics for data scientists from the ground up. Called the “Community Principles on Ethical Data Sharing (CPEDS),” this code of ethics will provide a set of guidelines about responsible data sharing and collaboration.

As part of the PBS series, "Peril and Promise: The Challenge of Climate Change," the network's NewsHour reported on how a few large U.S. companies are doing their part to meet climate change challenges...and prospering...even as the Trump White House continues to move toward withdrawal from the historic Paris Agreement (COP 21).

The efforts of the giant retailer Wal-Mart Stores are highlighted in the broadcast. Wal-Mart stresses that it is striving to be recognized as a corporate leader in the "fight against climate change."

During a port call in Antigua, Carnival Fascination dropped off pallets of water, food, and other items to be delivered to Barbuda as part of the island’s recovery and relief efforts. The delivery is part an ongoing initiative by Carnival to bring critical supplies to affected Caribbean islands following Hurricane Irma and Hurricane Maria.

The facility has been accredited with the Gold certification within Leadership in Environmental and Energy Design (LEED). LEED is a set of green building criteria established by the US Green Building Council (USGBC) as guidelines for environmentally friendly building design and construction.

The 10th edition of the Tetra Pak Index, published in collaboration with General Assembly, focuses on the fast-moving, information-saturated world of the connected consumer.

This in-depth free global study explores how food and beverage brands can leverage social media and digital channels to cultivate engaging content, that will to initiate and deepen consumer relationships; and harness the power of advocates to amplify positive messages.