The CMO made a compelling case: Advertising had measurable return on ad spend (ROAS). Content marketing had attribution, earned media had neither. It wasn’t an unreasonable argument. The metrics said what they said. Her headcount went to marketing.
As investors, employees, customers and other key stakeholders demand that companies weigh in on vexing social and environmental issues, 3BL Forum has built its agenda around the “Brands Taking Stands” movement, Oct. 23-25, at MGM National Harbor in Washington, D.C.
The National Association for Environmental Management (NAEM) will host its inaugural Excellence Awards on Thursday, October 25, 2018 at the 26th Annual EHS & Sustainability Management Forum.
Luxury brands and brands taking stands are topics not usually included in the same conversation. But in another sign of a world turned upside down, top tier fashion labels are now talking CSR and sustainability. From materials to packaging, from supply chain to environmental footprint, luxury consumer goods companies are updating their strategies to ensure long-term viability.
Nominations are now being accepted for the World Environment Center’s (WEC) 2019 Gold Medal for International Corporate Achievement in Sustainable Development. The Gold Medal Award is presented annually to a global company that demonstrates deep, organization-wide commitment to sustainability in its business practice and beyond.
To address the impact of our ecological footprint, Schneider Electric recently hosted a webinar that considered the various ways humans can utilize the earth’s resources in a more responsible manner.
This week, we hosted our 9th annual Dell Women’s Entrepreneur Network Summit (DWEN) in Toronto, Canada, bringing together more than 100 women entrepreneurs from 16 countries and 25 industries, the investment community and the next generation of innovators and trailblazers through our Girls Track!
The shortlist for Ethical Corporation's 9th Annual Responsible Business Awards has been announced. The winners will be revealed and celebrated at a glamorous Awards Dinner ceremony on 9th October in central London
Sandy Nessing, Managing Director of Sustainability at American Electric Power, describes how sustainability has transformed how the Ohio-based utility does business.
Chris Gray, Senior Director, Global Institutions and Public Reporting, Pfizer, will join Dave Armon, CMO of 3BL Media, to discuss Pfizer’s commitment to the SDGs on July 26, at 2:00 pm ET.
The SCS Kingfisher certification mark is showing up on an increasing number of products around the world. It differentiates companies that are making...
Subaru works to reduce waste, safeguard resources for future generations, and preserve natural spaces – making real, meaningful commitments to these...
Trane Technologies is a global climate innovator with a clear purpose to boldly challenge what’s possible for a sustainable world. See how embedding...
