The Consumer Goods Forum is delighted to announce the following new companies have joined our global membership community and, in doing so, have confirmed their commitment to our vision of better lives through better business.
“The Big Story” in this week’s edition of the Brands Taking Stands Newsletter focuses on how stands taken on principle by a business that already has a purpose-driven mission doubles down on the perception that that company is “better” than one that just does business-as-usual. New research shows positive benefits for firms promoting values as well as products and services.
When rival automakers come together it’s usually to brag about their latest engineering accomplishment or to re-imagine the future of mobility, but sometimes they garden. Yes, garden. Through our membership with the Wildlife Habitat Council (WHC), FCA US is now tracking and promoting healthy biodiversity at 12 facilities across North America.
Mars Inc, the maker of M&Ms, Snickers, and Milky Way, was once one of the most secretive companies in the United States. But that has started to change during the last few years. The 106-year-old company is making some big transformations in an effort to tackle new challenges and new opportunities.
“The Big Story” in this week’s edition of the Brands Taking Stands Newsletter focuses on the NFL’s adoption of a new policy about players’ protesting during the playing of the national anthem. The organization is in brand reputation management mode following last season’s controversy over the protests, aimed at drawing attention to social injustice by kneeling during the music instead of standing.
Is water a human right or a commodity? It’s treated like both. As water scarcity becomes more pressing, both public and private entities have had to examine their stances on how water resources should be controlled. These issues frequently arise in the developing world, where water resources and sanitation often are inadequate—but are now arising increasingly in U.S. cities, when drinking water gets contaminated or residents can’t pay their water bills.
Nearly eight-in-10 (79%) Americans say they are more loyal to Purpose-driven brands than traditional brands and nearly three-quarters (73%) are more willing to defend them, according to the 2018 Cone/Porter Novelli Purpose Study. The study, examining consumer expectations and behaviors toward companies that lead with Purpose, finds that Purpose-driven brands can build stronger emotional connections with consumers that go far beyond a transactional relationship.
Bobby Griffin, CBRE’s Vice President for Diversity & Inclusion, has been named to the 2018 Black Enterprise list of Top Executives in Corporate Diversity. The annual list honors leading professionals who drive innovation, productivity and profitability by ensuring across-the-board diversity.
ArcelorMittal USA is excited to announce the publication of its annual 2017 United States Integrated Report, “Powered by Resilience.” Since 2009, ArcelorMittal has reported on its corporate responsibility and sustainability initiatives in the United States. This third publication of an integrated report continues the company’s dedication to transparency and directly connects ArcelorMittal’s 10 sustainable development outcomes to its business outcomes and financial drivers.
For the seventh year in a row, Cone, a Porter Novelli public relations and marketing agency specializing in Purpose and corporate social responsibility (CSR), will join Sustainable Brands® 2018 (SB’18) as a sponsor. Cone will help lead and facilitate four dynamic sessions taking place over the four-day conference in Vancouver, June 4-7.
A new report released today by the nonprofit organization Ceres finds that companies with strong systems for board sustainability oversight are more likely to perform better on sustainability challenges such as climate change, water scarcity and pollution, and human rights abuses.
AEG embraces its responsibility to enrich the lives of people in the communities around the world where we do business, and to use business to create...
Everyone’s financial journey is different. We make intentional efforts to meet the individual needs of clients and communities through a diverse range...
This year marked the 20th anniversary of hurricanes Katrina and Rita. Katrina, one of the worst, deadliest and most costly natural disasters to ever...
Driving awareness of DP World’s Employee Value Proposition across the Americas, showcasing the company’s purpose-driven mission, talent strategy, and...
