The Latest News From Leading Brands

Corporate and nonprofit news distributed by 3BL, including press releases, op/eds, multimedia, and the full range of stories that shape reputation.

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Environment
Environment
Keep America Beautiful Announces 50 Organizations Receive 2019 Cigarette Litter Prevention Program Grants
Keep America Beautiful®, the nation’s leading community improvement nonprofit organization, today announced it has awarded 50 grants to Keep America Beautiful community-based affiliates and partner organizations for its 2019 Cigarette Litter Prevention Program® (CLPP), designed to help communities combat the most commonly littered item in America.
Keep America Beautiful
Responsible Production & the Circular Economy
Responsible Production & the Circular Economy
New Holland Construction Sends Zero Waste to Landfill at Its Contagem Plant in Brazil
The New Holland Construction plant in Contagem, in Minas Gerais state, Brazil, reached its ambitious target of Zero Landfill by treating 100% of its waste. The project, started in 2016, went through a feasibility study of various alternatives to ensure the environmentally correct choice was made: either through recycling or composting, and was then implemented in phases. The initiative was based on CNH Industrial’s World Class Manufacturing (WCM) philosophy, which seeks zero losses together with the methodology of the 5R Pyramid - refusing of waste (reverse logistics), reduction, reuse, recycling and recovery.
CNH
Energy & Infrastructure
Energy & Infrastructure
General Mills Signs Its Largest Wind Power Agreement
General Mills, Inc. has signed a virtual 15-year power purchase agreement for 200 megawatts of the Maverick Creek wind project of Roaring Fork Wind, L.L.C., a joint venture between Renewable Energy Systems (RES) and Steelhead Americas.
General Mills
Events
Events
Energy Building for Sustainable Brands '19 Detroit
Sustainable Brands reveals program, networking and activity highlights for its upcoming global flagship conference: SB’19 Detroit. More than 2,500 business leaders will convene June 3-6 at the Cobo Center in downtown Detroit to participate in the largest global gathering of brands transforming the economy through sustainable innovation.
Sustainable Brands
AI & Technology
AI & Technology
Innovating For Engagement
The use of virtual reality technology offers some key opportunities to improve social risk management on projects. First, enabling indigenous communities to visualize the future state of a project can enhance the “informed consultation process” between project sponsors and communities. Second, it helps shift indigenous communities from observers to more active participants – technically and spiritually – in how the project will impact their long-term, sustainable development. Finally, it can be a mechanism to help new workers joining the project to more effectively understand how the construction can affect the socio-political, cultural and environmental context of the impacted indigenous communities.
Bechtel

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