Impact & Sustainability News From Leading Brands

Keep up with the latest news from 3BL’s clients.







Editors Pick

Education

Detroit Basketball Player Andre Drummond Joined JetBlue in Detroit for its ‘Soar With Reading’ Initiative

Last year, JetBlue launched an online #BookBattle competition as part of its award-winning Soar with Reading program. The airline asked crewmembers and the public which community -- Detroit, Fort Lauderdale, Houston, Los Angeles or New York City -- should get 100,000 new children's books from JetBlue in 2016. Nearly 1.3 million online votes were cast and Detroit triumphed with 48 percent of the vote.

Social Impact & Volunteering

Atlas Copco's Community Engagement Project, Water for All, Turns 32!

Philanthropy & Cause Initiatives

The UPS Foundation

Innovation & Technology

As Seen on The Guardian: What Will the Highway of the Future Look Like?

As technology for automated vehicles improves, there’s a sharper focus on building a ‘smarter’ infrastructure where they can thrive.

Energy

Sustainability in Action | Mocksville Efficiency in Manufacturing

Ingersoll Rand’s Mocksville, North Carolina, manufacturing facility has enabled a 6 percent reduction of energy consumption in recent months.

Health & Healthcare

Anthem Blue Cross Partners With Community Organizations To Help Prevent Diabetes

Working with community groups such as Black Women for Wellness and Valley Jewish Community Center as well as large, national organizations, Anthem Blue Cross has launched an ambitious diabetes prevention program to educate, treat and support its members who are at risk of developing type 2 diabetes.

Philanthropy & Cause Initiatives

Join Keystone Human Services International in Building Inclusive Global Communities

Keystone Human Services International is part of an ongoing global effort to create a society where people with disabilities receive appropriate support and have the same opportunities and support as everyone else. Join us as change agents and support our work to make the world a safer, more inviting place for all people.

Education

What's Trending in Back-to-School Cause Marketing

Parents, teachers and communities are going to great lengths to increase attendance and create a vibrant learning environment for kids heading back to the classroom, from a 4th-grade teacher's viral "welcome back" rap video, to an Arizona mayor going door-to-door to urge high school dropouts to re-enroll. And companies are joining in as well, lending their unique tools and assets to help kids grow and learn both in and outside of school. Here's a sampling of back-to-school cause marketing campaigns that caught our eye:

Social Impact & Volunteering

Giving Back the Aimia Way to Create Real Social Value

Innovation & Technology

Qualcomm Invests in a Sustainable Future [Video]

The Internet of Things (IoT) narrative has evolved drastically over the past two years, and today we have even more opportunity to redefine what’s possible with connectivity to make cities, cars, homes and devices smarter and more sustainable. At Qualcomm, we take pride in innovating for the greater good, and are excited about the opportunity to help shape the narrative about the role of IoT in enabling economic development and smart urban infrastructure.

Research, Reports & Publications

Caterpillar: Work That Matters

2015 was a year of innovation and encouraging all Caterpillar employees to band together and share ideas, big and small, to drive efficiency.

Responsible Business & Employee Engagement

The Personal is Professional: BSR Conference Brand Camp

We are certainly living in interesting times. Who would have imagined that a social media platform once widely (and unfairly) derided as a way for the bored to update the bored on their daily minutiae would make front-page coverage in major media outlets—and be considered a huge influence in a presidential campaign?

Philanthropy & Cause Initiatives

Arby’s Kicks Off 2016 National Restaurant Fundraiser to Help End Childhood Hunger in America

Childhood hunger lives in communities large and small across the country, with no regard for geographic or demographic boundaries. In an effort to raise awareness to this issue and help end childhood hunger in America, Arby’s® restaurants are teaming up with their guests to make a difference. Starting today through Oct. 9, 2016, the Brand is hosting the 2016 Arby’s Foundation National Restaurant Fundraiser, where guests can make in-restaurant donations to support the Arby’s Foundation and its mission to end childhood hunger in partnership with No Kid Hungry.

Diversity & Inclusion

Surprise--You are the New Plant Safety Person! Now What?

Much to your surprise, you have suddenly become the new plant safety person. And on top of that, you have little or no background in safety! Unfortunately with downsizing/right-sizing and budget cuts, this kind of move has become increasingly common at the plant level, despite the importance of EHS to the operation.

Instead of thinking you were in the wrong place at the right time, think of this as an opportunity—as actually being in the right place at the right time. Rather than feeling overwhelmed with your new job title and associated tasks, you can start working your way towards becoming a well-informed, knowledgeable safety person by following some simple steps.

Social Impact & Volunteering

Meet Minsi Tails Council/Boy Scouts of America - 2016 Pocono Mountains Community Fundraiser Winner

Since its inception in 2004, the Pocono Mountains Community Fundraiser has grown to be the largest single fundraiser event in Monroe County, giving back more than $2 million to the community. More than 480 community enthusiasts attended this year’s event, titled “Keeping It Close to Home.” Event founder, Diamond Sponsor and host Sanofi Pasteur once again covered all event costs. As a result, 100 percent of ticket sales and sponsorships directly benefitted the non-profit recipients.

Social Impact & Volunteering

5 Strategies to Convince Your Boss to Send You to VM Summit 16

Since you realize that VM Summit 16 is the place to collaborate with other employee volunteer program managers (as well as with volunteer managers from nonprofits), you know you’ll leave having learned a thing or two, like how to create the most impactful partnerships possible. Knowing all of this, perhaps you still lack internal support from your company to get you to VM Summit 16. That’s why we’re sharing 5 strategies to convince your boss, or the person who makes conference decisions at your company, to send you to VM Summit 16.

Environment

Sappi’s Key Performance Indicators: Water

All pulp and paper mills in North America use and treat water in accordance with comprehensive environmental permits. Our North American mills use only surface water sources (rivers and lakes) and return treated water to the same primary source.

Diversity & Inclusion

Two HP Directors Land Savoy’s Power 300 List

At a time when racial divisions in the U.S. – and other parts of the world – seem to be more prevalent, HP is quietly taking pride in the work that it’s doing to bring about change. For a company the size of HP, one of the areas where it can have the biggest impact is in its hiring practices – from entry-level positions to the executive ranks.

Philanthropy & Cause Initiatives

Spotlight on EYElliance: 4 Questions with Elizabeth Smith

Many people take their eyeglasses for granted. And yet, 2.5 billion people around the world, largely in developing countries, live with poor vision because they lack access to eyeglasses, hindering their ability to succeed in school or be productive at work. While the benefits are clear, providing eyeglasses to 2.5 billion people is a challenge, requiring multi-faceted action from a cross-sector group of organizations including healthcare systems, private sector eyeglass manufacturers and retailers, NGOs and social enterprises, and policymakers.

Energy

Pipelines = A Safer Alternative

Pipelines are the safest, most environmentally friendly way of transporting the oil we use every day. Get the facts.

Awards, Ratings & Rankings

Invitation to Apply for Saudi Arabia's First Sustainability Training for Small and Medium Enterprises

AccountAbility is proud to partner with the King Khalid Foundation to facilitate the Sustainability Leading Practices (SLP) Training Program, which is the first of its kind in the Kingdom of Saudi Arabia. The workshop will be conducted through three days of training sessions: two days of training sessions for practitioners on October 2nd and 3rd, and one day of training sessions for executives on October 4th. The training will be provided in English and simultaneous Arabic translation will also be available. Participants will convene in Abha for both trainings under the patronage of HRH Prince Faisal bin Khalid, Governor of Asir.

Awards, Ratings & Rankings

دعوة للتقدم على ورشة عمل حول الممارسات الريادية في الإستدامة والأولى من نوعها في السعودية لمؤسسات الأعمال التجارية الصغيرة والمتوسطة

تفخر مؤسسة أكاونتابلتي بإقامة علاقة شراكة مع مؤسسة الملك خالد لتيسير البرنامج التدريبي الخاص بالممارسات الريادية في التنمية المستدامة الذي يُعدّ الأول من نوعه في المملكة العربية السعودية. ستقام الورشة التدريبية من خلال حلقات تدريبية على مدى ثلاثة أيام، بحيث تُعقد حلقات تدريبية على مدى يومين للممارسين في الثاني والثالث من شهر أكتوبر، بينما يتم تخصيص اليوم الثالث من الورشة، الموافق الرابع من شهر أكتوبر، لعقد حلقات تدريبية للمسؤولين التنفيذيين، وسيتم عقد البرنامج باللغة الإنجليزية مع توفر الترجمة الفورية الى اللغة العربية. هذا وسيجتمع المشاركون في مدينة أبها للالتحاق بكلا التدريبين تحت رعاية صاحب السمو الملكي الأمير فيصل بن خالد، محافظ عسير.

Health & Healthcare

What if Cancer Treatment Left You Completely Exhausted?

Awards, Ratings & Rankings

Saving Business From Itself

The reputation of business hit an all-time low during the Great Recession and, arguably, it has never recovered. Mainstream voices now decry capitalism as a nefarious force that needs to be leashed. And yet capitalism is the only economic system that has proven to deliver growth, helping lift billions out of poverty and the only economic system that continues to create and maintain millions of jobs that keep the global economy running. So how do we fix it? How do we retain the powerful benefits that capitalism can bring and restore its reputation?

Latest Campaigns

  1. Collective Action
    Cascale shares updates on its efforts and initiatives geared toward activating its ecosystem to develop and scale solutions that drive collective...
  2. FedEx | Advancing Climate Solutions
    Connecting the world responsibly and resourcefully. Sustainable logistics is a health, safety, environmental and economic issue, particularly in...
  3. Opportunity for All
    At Trane Technologies, uplifting our communities and workforce is the key to our continued success. We focus on broadening access to education...
  4. Environment, Social, and Governance (ESG)
    The business landscape is reorienting itself and you can almost hear priorities shifting toward change-readiness and the bigger picture. And in this...
  5. Sustainable Products and Innovation
    Ongoing research into innovative solutions enables CNH’s brands to manufacture products that respect the environment while satisfying customers’...
  6. Corporate Social Responsibility
    Corporate Social Responsibility
  7. Protecting our planet
    We believe that people can only live their healthiest lives on a healthy planet. That’s why we reduce our environmental footprint by finding...
  8. Subaru Love Promise: Environment
    Subaru works to reduce waste, safeguard resources for future generations, and preserve natural spaces – making real, meaningful commitments to these...
  9. Aflac Stories
    Get a closer look at the people, products and stories that make Aflac the company we know today.
  10. Integrated Tools
    Cascale shares updates on its efforts to align the industry on a common language to describe sustainability performance to reduce duplication and...
  11. Sustainable Products and Innovation
    Ongoing research into innovative solutions enables CNH’s brands to manufacture products that respect the environment while satisfying customers’...
  12. Planet
    Minimizing our environmental footprint and being part of the solution to climate change.
  13. Sustainable Operations
    ops-related sustainability content (e.g., new electric equipment, decarb efforts, etc.)
  14. Growth Through Sustainability
    Trane Technologies is a global climate innovator with a clear purpose to boldly challenge what’s possible for a sustainable world. See how embedding...
  15. Research
    Showcase Action Against Hunger’s pioneering role in advancing malnutrition treatment—from early therapeutic formulas (F100, F75) to ongoing innovation...