The Latest News From Leading Brands

Corporate and nonprofit news distributed by 3BL, including press releases, op/eds, multimedia, and the full range of stories that shape reputation.

What HP, Groupon, DICK’s Sporting Goods and New Balance Have in Common
HP uses it to engage employees. Groupon encourages restaurant visits with it. DICK’s leverages its power to remind consumers that sports matter. New Balance moves shoes with it. What is it? “It” is a strategic, win-win partnership between company and cause that pays both social and financial dividends: it’s cause marketing. All of these brands have won the industry's highest honor: the Cause Marketing Halo Award. And the 2016 submission period is now open!
UPS Wants Your Holiday Wish List
When civil rights activist Bob Brown learned how many school children in Africa didn’t have access to school books, he set out to change the world – one book at a time.
UPS
Bill McKibben: Putting the X in XL
The drawn-out fight to prevent the Keystone XL pipeline recently ended in a triumph for environmental activists, when President Obama announced he would not approve the pipeline.
Ch. 2 WSB-TV and the Trust for Public Land Name Tom Branch as Atlanta’s 2015 Cox Conserves Hero
Channel 2 WSB-TV and The Trust for Public Land named Tom Branch as Atlanta’s 2015 Cox Conserves Hero. Branch’s nonprofit of choice, Park Pride, will receive $10,000 on his behalf. The three finalists were chosen by a judging panel and then competed in an online public vote to be named Atlanta’s Cox Conserves Hero.
Major Leaguers, Action Team Captains Celebrate Veterans Day by Building a House for a Local Vet
More than 50 Action Team Captains from Maine and Massachusetts joined Major Leaguers and New Englanders Matt Barnes (CT), Chris Iannetta (RI) and Ryan O’Rourke (MA), on Saturday, Nov. 14, for a regional service project to help South East New Hampshire Habitat for Humanity build a house for a local veteran and his young family.

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