The Latest News From Leading Brands

Corporate and nonprofit news distributed by 3BL, including press releases, op/eds, multimedia, and the full range of stories that shape reputation.

The Joy Maker Challenge Helps Youth Take Action and Spread Much-Needed Joy This Holiday Season
generationOn, the youth division of Points of Light, and Hasbro, Inc. (NASDAQ:HAS) have partnered for The Joy Maker Challenge. Now in its sixth year, the annual campaign connects youth ages 5-18 to meaningful, hands-on service projects and encourages them to take action and spread some much needed joy to those in need during the holiday season through volunteerism. For every kid and teen who volunteers as part of the campaign, Hasbro will donate a toy or game to Toys for Tots, up to $1 million worth.
VIDEO: How are Millennials Giving to Causes They Care About?
GivingTuesday is asking shoppers to observe the season of giving in a different way: by first donating, then sharing their giving stories using the hashtag #GivingTuesday. Yet, when it comes to online giving, a sizeable gap still remains between what Americans say they will do, and what they have actually done, according to the 2014 Cone Communications Digital Activism Study.
Sustaining a Wildlife Refuge by Connecting to the Community
This is the John Heinz National Wildlife Refuge, almost 1,000 acres of woods, pond, marsh, and meadow dedicated to wildlife conservation. The refuge is a crucial habitat for both resident and migrant birds. Without these habitats to use as a stopover, the migrant birds would be in great survival danger.
The (R)evolution of the Car Company
Given the rise of alternative powertrains, autonomous and connected technologies, and various car-sharing models, General Motors Urban Mobility Executive Director Peter Kosak recently relayed how the company is reinventing itself and transforming its business model.

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