The Latest News From Leading Brands

Corporate and nonprofit news distributed by 3BL, including press releases, op/eds, multimedia, and the full range of stories that shape reputation.

Brown-Forman Providing $10,000 for Safe Rides During the Holiday Season
To help everyone to have a safe holiday season, Brown-Forman is providing up to $10,000 of safe rides to encourage people to plan ahead and keep drunk drivers off of the roads.
Students Translate Environmental Learning into Community Action
In November, GM GREEN students from Southeast Michigan attended a Student Congress. Organized by the Clinton River Watershed Council, a nonprofit advocacy group and GM GREEN partner, the event gave students an opportunity to share their environmental investigations with peers from other areas within the watershed and to think about the positive impact they can have on their local environment.
Protecting What’s Irreplaceable With Guns...and Brands
Several years ago, I visited the Lewa Wildlife Conservancy in Northern Kenya. Lewa’s owner’s goal is to set an example of how wildlife can be even more valuable as a source of tourism than for sale on the black-market, providing a model throughout Africa. I was there to assess potential branding opportunities. Virgin Air had committed to a corridor for migrating elephants. Lewa hoped there were others.
Proposed Risk Management Program Regulations on the Way
Prompted by the massive explosion at the West Fertilizer Plant located north of Waco, Texas, in 2013, President Obama has issued Executive Order 13650, Improving Chemical Facility Safety and Security (EO 13650).

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