The Latest News From Leading Brands

Corporate and nonprofit news distributed by 3BL, including press releases, op/eds, multimedia, and the full range of stories that shape reputation.

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Environment
Environment
Timberland’s Earth Week Events Drive Impact and Meaningful Change
Global outdoor lifestyle brand Timberland recently concluded its second annual Earth Week Celebration at its Stratham, New Hampshire headquarters. During Earth Week, educational events were held each day to foster a better understanding of Timberland’s environmental footprint as well as the footprint of each employee in their personal lives.
Timberland
Corporate Responsibility
Corporate Responsibility
Quick Consult: Engaging the C-Suite
Getting time on the c-suite’s calendar can be next to impossible. Yet time and again Taproot has seen that pro bono programs are most successful when the highest levels of leadership are bought in. If leadership doesn’t understand how it works or see its value, it could easily end up on the chopping block as resources and priorities shift year over year.

If you want to ensure the sustainability of your pro bono program, get the c-suite involved. Here are three tactics to help you get the right folks on board. Which tactics you use and what will work best differs company to company, but regardless the benefit of buy-in from leadership is big – and worth exploring.
Taproot Foundation
Education & Workforce Development
Education & Workforce Development
AEG Hosts Arroyo Seco Weekend Job Shadow Day
AEG welcomed more than 30 students from Pasadena’s John Muir High School to its global headquarters in downtown Los Angeles on Wednesday, April 26 for the first Arroyo Seco Weekend Job Shadow Day. As part of AEG’s community outreach initiative with Pasadena Unified School District in conjunction with Arroyo Seco Weekend in Pasadena, Calif. in June, students were exposed to the company’s many facets of the sports and entertainment industry and received advice on future career paths.
AEG
AI & Technology
AI & Technology
Maven Gig Delivers the Shared Economy in an EV
GM’s car-sharing brand Maven recently expanded to include Maven Gig, an enabler for the sharing economy. This new platform provides the Chevrolet Bolt EV to freelance gig drivers who do not have access to a vehicle. The service supports people maximizing their earning potential, while helping add more electric vehicles to the streets.
General Motors
Health & Healthcare
Health & Healthcare
SCA Proud Participant in New Research Study Highlighting Possible Hygiene Risks on Surfaces in Hospitals
Today is World Hand Hygiene Day, which is a campaign by the World Health Organization (WHO) to promote hand hygiene in health care settings.
Essity / TORK

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