A lot of people see CSR – rightfully- as giving back. My own thoughts are not far from this tangent. Fruits of labor are all about reaping what you sow – and with CSR, the harvest is turning out to be plentiful. In this post, I explore the exciting potential that CSR has begun to demonstrate in terms of sound brand strategy.
For more than a decade, there has been a national debate about how to close the digital divide: the gap between those who are connected to high-speed Internet at home and those who are not. The issue not only has a profound impact on individual families, but also on our region's business owners, economy builders, and employers.
The year I turned 26, scientists measured atmospheric concentrations of Carbon at 400 ppm for the first time in recorded history. According to former NASA scientist James Hansen, “If humanity wishes to preserve a planet similar to that on which civilization developed and to which life on earth is adapted…CO2 will need to be reduced [to] at most 350 ppm.” So the story translates: the arctic is melting. Seas are rising. Disease. Drought. Wildfires. Resource Wars. All while our human family is projected to expand to 9 billion over the next couple of decades.