One of the country’s most well-respected and profitable control states and the best-selling whiskey in the world have teamed up to launch an initiative designed to encourage responsible alcohol service and consumption. Live Free & Host Responsibly is a partnership between the New HampshireLiquor Commission and Jack Daniel’s Tennessee Whiskey that will engage and inform consumers and lounge and restaurant owners through a year-long campaign that includes a “Cocktail & Mocktail Competition” designed to highlight the responsible use of Jack Daniel’s products and the creation of alcohol-free drinks known as “mocktails.” To learn more, visit www.LiquorAndWineOutlets.com/responsibility.