June is National Cancer Survivor Month. The Bristol-Myers Squibb Foundation’s Bridging Cancer Care™ initiative supports community-based resources and survivorship support programs expanding to underserved populations in the U.S., with a primary focus on southeastern states with the highest lung cancer incidence and mortality in the country. By collaborating with partners such as Lung Cancer Alliance, the Foundation is promoting much-needed support for lung cancer survivors and their families.
For a long time the primary focus of marketers has been on reaching Millennials. But, to get ahead of current trends, companies need to turn their attention to the next generation on the horizon—Generation Z (Gen Z). Although Gen Z is relatively young – Demographers place its beginning anywhere from the early ’90s to the mid-2000s according to a 2015 article in the New York Times, they already have nearly $44 billion in spending power and make up over a quarter of the U.S.’s population. This new wave of tech savvy, responsible and authentic individuals calls for a different style of marketing to catch their attention.
At Olive Garden, our team members serve as the faces of our brand and ambassadors of our core values. They make an impression on every guest who walks through our front doors, delivering great food, an engaging atmosphere and unmatched service. We are strong and successful because of our people, each with diverse talents and backgrounds, who respect each other and enjoy working side by side to serve our guests and communities.
Boond, a social enterprise that strives to bring “energy to all” through renewable solutions, joined the Business Call to Action (BCtA) with a commitment to install 4,000 solar micro-grids across rural India by 2022, reaching 1 million underserved people in rural areas with its inclusive clean-energy initiative.
The largest global peer community of brand leaders and sustainability practitioners focused on advancing brand value creation through sustainability-led innovation is heading to Detroit, Michigan in 2017. Sustainable Brands® announces the next gathering point for its flagship event in the U.S. will be at the Cobo Center, May 22-25, 2017.
In 2008, the team at Ingersoll Rand’s Trane facility in Waco, Texas, committed to the goals of zero waste by 2016 and grid neutrality by 2020, as well as a significant reduction in water usage. The facility, which manufactures the Ingersoll Rand water source heat pump product portfolio, is well on its way toward achieving these targets.