A deeply rooted tenant of cause marketing is that when given a choice between two brands of similar price and quality, consumers will switch brands to one that is associated with a good cause. In fact, our 2017 Cone Communications CSR Study found nearly nine-in-10 (89%) would make that switch, steadily rising from 66 percent of consumers in 1993.
The world is facing an energy crisis. Concerns over pollution and climate change, issues surrounding energy supply and consumption are growing. And with an increasing world population, the amount of energy we need has doubled in the last 40 years. Record use of irreplaceable fossil fuels and commitments to reduce the environmental impact of our energy demands mean the development of renewable sources of power such as wind, solar and hydroelectric are accelerating. CNH Industrial is at the forefront of alternative fuel developments, with the most extensive range of vehicles available, with power sources including liquefied natural gas, compressed natural gas and electric-hybrid solutions, developed by our powertrain brand, FPT Industrial, which has now manufactured 30,000 natural gas engine
This year's group of DMN 40Under40 winners have a few things in common. Well yes, they're under 40. Also they have a proven track record of marketing excellence and leadership, whether they're in roles supporting global brands, or leading their own thriving start-ups. Over the next few weeks, you'll get to know our winners, and what they've accomplished.