Stella Artois Asks Consumers to “Pour It Forward” for a Cause
A deeply rooted tenant of cause marketing is that when given a choice between two brands of similar price and quality, consumers will switch brands to one that is associated with a good cause. In fact, our 2017 Cone Communications CSR Study found nearly nine-in-10 (89%) would make that switch, steadily rising from 66 percent of consumers in 1993.
New Holland Agriculture Works to Combat Climate Change By Developing Methane Powered Concept Tractor
The world is facing an energy crisis. Concerns over pollution and climate change, issues surrounding energy supply and consumption are growing. And with an increasing world population, the amount of energy we need has doubled in the last 40 years. Record use of irreplaceable fossil fuels and commitments to reduce the environmental impact of our energy demands mean the development of renewable sources of power such as wind, solar and hydroelectric are accelerating. CNH Industrial is at the forefront of alternative fuel developments, with the most extensive range of vehicles available, with power sources including liquefied natural gas, compressed natural gas and electric-hybrid solutions, developed by our powertrain brand, FPT Industrial, which has now manufactured 30,000 natural gas engine
Brands Play It Safe With Super Bowl LIII
Around the country, millions of people tuned in to watch Super Bowl LIII, a day not only for the competition between two franchises, but also a time when brands pull out all the stops for advertising campaigns.
CNH Industrial Named An Industry Leader in Sustainability
CNH Industrial is the Industry Leader in Machinery and Electrical Equipment in the Dow Jones Sustainability Indices (DJSI), World and Europe, for the eight consecutive year. Find out more about our sustainability efforts.
DMN 40Under40 2018: Lauren Gentile, Vice President, Executive Creative Director, Epsilon
This year's group of DMN 40Under40 winners have a few things in common. Well yes, they're under 40. Also they have a proven track record of marketing excellence and leadership, whether they're in roles supporting global brands, or leading their own thriving start-ups. Over the next few weeks, you'll get to know our winners, and what they've accomplished.
Ecocentricity Blog: Climate Action Ninjas
For nearly 30 years, Ceres has been working with businesses and investors to advance the shift toward a sustainable economy. That’s exactly what they did in this case, just with a heavy dosage of ninja stealth.
Ecocentricity Blog: Dropping an L-Bomb
Ray Anderson succeeded in transforming the culture of Interface, and that culture shift is still felt today. Advancing sustainability is not a corporate strategy for Interface, but rather an identity.
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