The Water Council Launches WAVE to Accelerate Water Stewardship

Program helps companies assess water risk and verify stewardship progress
Feb 3, 2022 8:00 AM ET
The Water Council, WAVE Water Stewardship, and SCS Global Services logos

MILWAUKEE, February 3, 2022 /3BL Media/ - The Water Council today announces a new program to improve, report and recognize good corporate water stewardship. WAVE – Water Stewardship Verified – provides a proven onramp for companies to develop thoughtful strategies, set meaningful goals and take impactful action on water across the enterprise, concluding with independent verification that the company has built a credible foundation of knowledge on which to base its water stewardship work.

The Water Council, an internationally acclaimed nonprofit dedicated to freshwater innovation, spent the past two years creating, piloting and refining the WAVE methodology. For years, The Water Council has helped companies from large multinational corporations to small family-owned businesses mitigate water-related risk and improve water stewardship outcomes. But it identified a gap in the market when it comes to connecting corporate water stewardship plans and goals with meaningful operational action. The WAVE program is a demonstrated method that bridges that gap.

“No longer are Environmental, Social and Governance (ESG)-related performance improvements and reporting optional for businesses. While attention has largely been directed at carbon when tackling environmental issues, water is right around the corner,” said Dean Amhaus, The Water Council President and CEO. “WAVE offers companies a blueprint to create a water stewardship strategy and begin the critical work of improving water-related outcomes.”

WAVE participants will be independently verified by SCS Global Services, an international leader in third-party verification of environmental, social and sustainability performance, helping organizations demonstrate and communicate their corporate responsibility and sustainability success stories. Independent verification is crucial to demonstrate to investors, customers and other stakeholders that the company has prioritized water-related action where it matters most, ultimately mitigating water-related risk and addressing shared water challenges and opportunities while building a more water-resilient supply chain.

“With third-party verification comes confidence in the legitimacy of water stewardship achievements and environmental contributions, and that is more important than ever to stakeholders,” said Rae Mindock, SCS Global Services’ Manager for Responsible Water Practices. “With WAVE and The Water Council, we look forward to helping companies work toward growth in meeting their corporate sustainability goals. The program is a solid step for any company to take in advancing their water stewardship journey.”

The Water Council piloted the WAVE program with several major companies, including Watts Water Technologies, Nutrien, A. O. Smith Corporation and Badger Meter.

“Participating in the WAVE pilot program has allowed us to better understand water as a shared resource and given us a community-based perspective when thinking about water usage and our place in this system,” said Ken Lepage, General Counsel, Chief Sustainability Officer and Secretary, Watts Water Technologies. “By looking beyond our footprint, we can make a larger impact in the watershed as a whole, and our water stewardship journey has just begun.”

The WAVE program is available to organizations of all sizes, industries and locations. To learn more, visit

About The Water Council
The Water Council (TWC) is a global hub dedicated to solving critical water challenges by driving innovation in freshwater technology and advancing water stewardship. Built on more than a century of water innovation, TWC has coalesced one of the most concentrated and mature water technology clusters in the world from its headquarters at the Global Water Center in Milwaukee, Wis., USA. Recognizing the need for smarter and more sustainable use of water worldwide, TWC also promotes water stewardship as a natural complement to water innovation in the effort to preserve freshwater resources in the Midwest and around the world. Today, The Water Council has established itself as a global leader in the water industry and one of America’s premier economic development clusters as recognized by government agencies, Brookings and the Harvard Business School.

Media Contact:
Stacy Vogel Davis,

About SCS Global Services
SCS Global Services is a global leader in third-party environmental and sustainability verification, certification, auditing, testing, and standards development. Its programs span a cross-section of industries, recognizing achievements in climate mitigation, green building, product manufacturing, food and agriculture, forestry, consumer products, and more. Headquartered in Emeryville, California, SCS Global Services has representatives and affiliate offices throughout the Americas, Asia/Pacific, Europe and Africa. Its broad network of auditors are experts in their fields, and the company is a trusted partner to companies, agencies and advocacy organizations due to its dedication to quality and professionalism. SCS Global Services is a chartered Benefit Corporation, reflecting its commitment to socially and environmentally responsible business practices. For more information, visit

Media Contact:
Nikki Helms,


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