Volkswagen Of America Partners With Surfrider Foundation For Think Blue. Campaign

Surfrider Foundation and Volkswagen Encourage People To Think Blue. To Promote Clean Water
Jan 15, 2014 12:20 PM ET
Campaign: Think Blue.
Volkswagen's Think Blue. It’s about being more responsible on the road and more environmentally conscious – not just in its cars, but everywhere, every day.

January 15, 2014 /3BL Media/ - Volkswagen of America, Inc. is pleased to announce its newest partnership with The Surfrider Foundation to support Volkswagen’s Think Blue. initiative. Together, Surfrider Foundation and Volkswagen of America, Inc. will encourage individuals across the country to make positive changes in their lives to ensure our nation’s oceans, waves, beaches and waterways are clean and healthy for future generations to come. 

As part of the support of the Surfrider Foundation’s Clean Water initiative, which strives to educate the public on improving water quality, Volkswagen of America, Inc. is contributing more than $100,000 to the organization, along with two support vehicles. A 2013 Jetta SportWagen TDI and 2013 Touareg Hybrid will be covered in Surfrider Foundation branded wraps to be immediately identifiable at education, community and social events the organization attends.

“For Volkswagen, sustainability is a fundamental part of our brand, and we are committed to not only reducing our own environmental footprint through more fuel efficient vehicles and environmentally friendly operations, but also encouraging consumers to do so,” said Kevin Mayer, vice president marketing, Volkswagen of America, Inc. “We look forward to joining the Surfrider Foundation in its mission to educate the public about environmental issues that affect our nation’s coastline.” 

Local chapters of the Surfrider Foundation will be attending various Volkswagen events to educate car fans on the Clean Water initiative. One of the largest events will be the Treffen 15 tour this summer, where VW owners will participate in beach cleanups and other Surfrider Foundation activities.

“We are thrilled to team up with Volkswagen and have their generous support,” says Laura Lee Surfrider Foundation’s Director of Marketing & Communications. “Think Blue. embodies Surfrider Foundation’s mission through empowering individuals to take simple actions in a fun, engaging way that add up to make a big difference.”

Think Blue. embodies Volkswagen’s goal of creating environmentally friendly products and solutions, encouraging more eco-conscious behavior and contributing to a sustainable future. It’s about being more responsible on the road and more environmentally conscious – not just in its cars, but everywhere, every day.

To find out more about Surfrider Foundation’s partnership with Volkswagen and Think Blue., visit:

About Volkswagen of America, Inc.
Founded in 1955, Volkswagen of America, Inc., an operating unit of Volkswagen Group of America, Inc. (VWoA) is headquartered in Herndon, Virginia. It is a subsidiary of Volkswagen AG, headquartered in Wolfsburg, Germany. VWoA’s operations in the United States include research and development, parts and vehicle processing, parts distribution centers, sales, marketing and service offices, financial service centers, and its state-of-the-art manufacturing facility in Chattanooga, Tennessee. The Volkswagen Group is one of the world's largest producers of passenger cars and Europe's largest automaker. VWoA sells the Beetle, Beetle Convertible, Eos, Golf, GTI, Jetta, Jetta SportWagen, Passat, CC, Tiguan, Touareg, and Routan vehicles through approximately 600 independent U.S. dealers. Visit Volkswagen of America online at or to learn more.

About Surfrider Foundation
The Surfrider Foundation is a non-profit grassroots organization dedicated to the protection and enjoyment of our world’s oceans, waves and beaches through a powerful activist network. Founded in 1984 by a handful of visionary surfers in Malibu, California, the Surfrider Foundation now maintains over 250,000 supporters, activists and members worldwide. For more information on the Surfrider Foundation, visit

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