Unveiling the Porter Novelli Purpose Summit: Committing to Action Amid COVID-19

Apr 28, 2020 4:30 PM ET


The COVID‐19 crisis is accelerating the transformation of business – one that solidifies the private sector mandate of a stakeholder‐first, rather than shareholder‐only, mentality. We’ve kept a pulse on this shift, brand action and stakeholder expectations, revealing that 75% of the U.S. public believes business must take action to protect employees, care for communities and support front-line workers in the fight against COVID‐19. Companies who have rapidly and authentically met this expectation demonstrate Purpose – at its finest. This moment marks an inexorable shift – one in which brands must decide to either continue or create their own impact, or risk irrelevancy.

On Thursday, May 7 and Friday, May 8, we will host the Porter Novelli Purpose Summit: Committing to Action Amid COVID‐19, which will take an in-depth look at how business has been, and needs to continue to be, a force for good. Featuring sessions with Porter Novelli leadership, clients and partners, we will explore the shifting role of business today, as well as what will be needed for the next phase of the pandemic – the inevitable ease out of global lockdown.

See below for the full schedule, with registration links for each session:

Day 1 Agenda | Full list of sessions
Thursday, May 7

  • The Tipping Point for ‘Good’ Business
    Welcome & keynote address
    10-10:45 a.m. ET | Register here
  • What’s Next for Purpose:
    COVID-19’s lasting impact on organizations
    11-11:45 a.m. ET | Register here
  • How Stakeholders Expect Companies to Step Up:
    Latest insights from Porter Novelli’s COVID-19 Tracker
    12-12:45 p.m. ET | Register here
  • How Companies Are Meeting Stakeholder Needs
    Panel discussion on brand action
    1-1:45 p.m. ET | Register here
  • Addressing the Next Wave of Our Public Health Crisis
    Cross-sector solutions for mental health & wellness
    2-2:45 p.m. ET | Register here
  • Crisis Preparedness for the New Abnormal
    Building organizational resilience today
    3-3:45 p.m. ET | Register here
  • The Psychology of COVID-19, Culture & Climate
    And what it means for business
    4-4:45 p.m. ET | Register here
  • Embracing Authenticity in a Pandemic
    Flexing your radical empathy & EQ from home
    5-5:30 p.m. ET | Register here

Day 2 Agenda | Full list of sessions
Friday, May 8

  • Employee-first Leadership
    Practical tips for engaging your workforce
    10-10:45 p.m. ET | Register here
  • COVID-19, Your Bias is Showing
    Why diversity, equity & inclusion are as critical as ever
    11-11:45 p.m. ET | Register here
  • Accelerating Purpose in LATAM
    Regional impact on global markets
    12-12:45 p.m. ET | Register here
  • Our Changing Relationship to Food
    The far-reaching impact of COVID-19
    1-1:45 p.m. ET | Register here
  • Our Climate Crisis Isn’t Postponed
    It is still here and now
    2-2:45 p.m. ET | Register here
  • Committing to Progress Post-crisis
    Reflection & closing remarks
    3-3:30 p.m. ET | Register here

Registration is complimentary and open to all.