Tech Moves in Food Transparency Opportunity

Jan 21, 2014 2:30 PM ET

Prove Your Purpose

Between McDonald's bold sustainable beef commitment and concerns over fox DNA in Walmart's donkey meat, food transparency issues have graced headlines worldwide this past month. As the demand for more information about food increases, the groundswell has found a new supporter in the technology world.

Enter Tellspec, an innovative product featured at the International Consumer Electronics Show last week. Tellspec allows consumers to scan any food item, such as a potato chip, apple or salad, and receive a list of ingredients via smartphone app. Consumers can see how many calories are in the item, as well as identify allergens, chemicals and nutrients. The app also allows consumers to further explore the "background story" on ingredients they may not be familiar with.

To read more on Cone's Prove Your Purpose blog, please click here.