Setting Our Game Plan

Mar 27, 2014 10:05 AM ET
Campaign: AT&T: Planet

Setting Our Game Plan

By: John Schulz, AVP of Sustainability Operations

March Madness is almost upon us — soon the office pools will begin, and the TVs will invariably be tuned to college basketball.

We’re in a March Madness of our own in the sustainability world: reporting season is upon us, and we are working on filling out CDP (formerly the Carbon Disclosure Project), crafting our Global Reporting Initiative (GRI)-aligned report and responding to the other surveys and requests for information that abound in this space.

Between crunching data and gathering our narratives, it can sometimes feel like we’re sprinting up and down court, blocking and shooting. (Hopefully, we aren’t fouling.)

March Madness is almost upon us — soon the office pools will begin, and the TVs will invariably be tuned to college basketball.

We’re in a March Madness of our own in the sustainability world: reporting season is upon us, and we are working on filling out CDP (formerly the Carbon Disclosure Project), crafting our Global Reporting Initiative (GRI)-aligned report and responding to the other surveys and requests for information that abound in this space.

Between crunching data and gathering our narratives, it can sometimes feel like we’re sprinting up and down court, blocking and shooting. (Hopefully, we aren’t fouling.)