Sarah Sasaki Tsien Joins Addison as Practice Lead of Sustainability Communications

Feb 25, 2015 11:50 AM ET

February 25, 2015 /3BL Media/ - Addison today announced that Sarah Sasaki Tsien has joined the company as practice lead and senior strategist of Sustainability Communications.

Ms. Sasaki Tsien is responsible for leading one of the Company’s fastest-growing areas, providing strategic counsel to its Fortune 500 clients and furthering Addison’s impact on the broader corporate social responsibility field.

Most recently, Ms. Sasaki Tsien served as the head of community investments and philanthropy for Pacific Gas and Electric Company (PG&E) and its Foundation, where she worked on corporate social responsibility issues. Prior to that, she served as chief of staff of corporate affairs for PG&E Corporation, where she facilitated internal and external communications, public affairs and investor relations for the company. Her background also includes strategic planning and brand/product marketing, with roles of increasing responsibility at PG&E and Autodesk. She holds a degree from the Haas School of Business at the University of California, Berkeley and is currently a fellow at the Aspen Institute.

Roger Byrom, CEO of Addison, said:

“We are delighted to welcome Sarah to Addison. Her breadth of expertise and deep knowledge of the sector will be a huge asset to the development and growth of our established Sustainability Communications practice. The addition of her business acumen will further enhance our ability to deliver high-value strategic advice to existing and new corporate social responsibility clients. I look forward to working closely with Sarah on a number of clients and new initiatives.”

About Addison ( and @AddisonCSR)

Addison is a creative agency that does high-profile work for some of the world’s most respected institutions. Founded more than 50 years ago, Addison is a proudly independent company based in New York City. Made up of more than 100 designers, thinkers, producers, managers, writers and coders, Addison helps clients use creativity to advance their goals.