Relive the Past and Unlock the Future Through TimbsTrails, Timberland's New Interactive Digital Experience

Relive the Past and Unlock the Future Through TimbsTrails, Timberland's New Interactive Digital Experience

Thursday, February 17, 2022 - 8:10am

CAMPAIGN: Timberland’s Commitment to Responsibly Made Products

CONTENT: Multimedia with summary

TimbsTrails is an immersive digital journey through Timberland’s past, present and future. Through six unique and brand-defining chapters, consumers are invited to relive the boot innovations and cultural moments that have shaped the iconic brand’s history and unlock the future by exploring Timberland’s continued commitment to product innovation and eco-leadership. The TimbsTrails adventure includes a fun element of gamification: players collect boot tokens as they journey through the experience to “unlock” the final chapter, which focuses on Timberland’s bold goals for 2030 and vision for a greener future. 

Start the TimbsTrails adventure here.

About Timberland

Timberland is a global outdoor and work inspired brand on a mission to inspire and equip a new generation to step outside, work hard together and move the world forward. Based in Stratham, New Hampshire, Timberland also has international headquarters in Switzerland and Shanghai. Best known for its original yellow work boot introduced in 1973 to take on the harsh elements of New England, Timberland today offers a full range of footwear, apparel and accessories made with eco-conscious innovation for people who share the brand’s passion for enjoying – and protecting – Nature.

At the heart of the Timberland® brand is a vision for a more green and equitable future. This comes to life through a decades-long commitment to make products responsibly, protect the outdoors, and strengthen communities around the world. The brand has committed to plant 50 million trees worldwide by 2025 and has a bold vision for its products to have a net positive impact on Nature by 2030, giving back more than they take. To share in Timberland’s mission, visit a Timberland® store, timberland.com or follow @timberland or @timberlandpro. Timberland is a VF Corporation brand.