Online Luxury Boutique announces Launch of Instant Showcase on its Facebook Store Application

A Cutting Edge new Facebook Tool Enables Fans to Shop Directly on Wall
Aug 4, 2010 9:00 AM ET

(3BLMedia/theCSRfeed) Oakland, CA - August 4, 2010 - Announcing Elegant Roots (, an online boutique offering high-quality, design-forward jewelry and accessories for her, for him, and furnishings for home -- exclusively eco-conscious and socially responsible – has partnered with the leader in social commerce, Milyoni, Inc., to beta launch Instant Showcase, a new social merchandising tool in Milyoni’s popular Conversational Commerce™ solution.

The Instant Showcase allows Facebook users to purchase select products directly from the Facebook wall without having to leave the wall. The customer convenience is unmatched and will help merchants convert growing Facebook fan base into customers and increase buzz.  

Milyoni has a Social Commerce Network of over 6.5 million fans. More than 30 merchants have selected Milyoni as provider of its Facebook iFanStore including The NBA, The Onion, UFC, John Elway and The iFan Store allows users to purchase products without ever leaving Facebook. Now, Milyoni’s Instant Showcase solution allows users to browse and purchase selected products without even leaving the wall post! simply selects 3 to 5 products from our iFan store catalog and posts them to the walls of its Facebook fans. Users flip through an array of products right in the post, and may Add to Cart and submit payment – still never leaving the wall! It’s amazing; the fastest and most convenient way to buy on Facebook and it’s exclusively from Milyoni.  Instant Showcase will be available for Milyoni merchants to deploy in September 2010.

“Through Milyoni’s Instant Showcase, we can highlight to our Facebook community a few of our wonderful, meaningful, artisan-made green jewelry and accessories,” said Rob Favole, CEO of Elegant Roots. “Our fans need not leave the Wall to make a purchase. The conversation continues uninterrupted.”

Every product selected for Elegant Roots’ Instant Showcase will be “green”, as is every product on our iFan Store and every product on our site. Design-forward, Quality, Relevance, and Transparency are the core values ensuring every product is green and fair trade or fair labor, as well as beautifully crafted and socially responsible.

Elegant Roots promises absolute transparency to provide customers peace of mind and the information they need to make responsible choices about how they spend their dollars.

About Elegant Roots

Elegant Roots, a branch of Elegant Village LLC, is a values based online luxury boutique that transparently offers high-quality, design-forward products from eco-conscious and socially responsible designers/artisans. Founded on the conviction that making sustainable artisanal products commercially available benefits everyone, Elegant Roots has transformed into a “social business” a la Muhammad Yunis. Elegant Roots promotes an environment where customers may align their purchases with their values through four simple questions: who made this product, what is it made from and under what conditons, where was it made and why, beyond its form and function, is it a worthy choice? The name reflects the mission: one small but elegant solution to growing concerns for people and planet by transparently presenting the roots, or story of each eco-conscious and socially responsible product. For more information, go visit

Media Contact

For more information on Elegant Roots, their designers or products and/or for high-resolution images, please contact Rob Favole of Elegant Roots at 510.379.5301 or at